Fans on Wednesday have been raving about Post Malone’s newest collab, and the performer did not need to rap a single lyric.
Malone and Raising Cane’s introduced the hen chain is now promoting collector’s cups made in the “Rock Star” performer’s picture in any respect areas throughout the United States. Each cup is designed after the rapper’s tattoos, with some emblazoned with a close-up of his face, whereas one other has a cartoon Posty with a microphone in one hand and a Cane’s tender drink in the opposite. The new promotion arrives months after Malone and Raising Cane’s chief government and founder Todd Graves opened a location collectively close to the rapper’s house in Midvale, Utah.
To launch the restricted 32-ounce cups, that are on sale beginning Wednesday, Malone dropped an ad that pays direct homage to Brian De Palma’s 1983 crime drama, “Scarface.”
Read extra: A facet of Post Malone together with your hen? Rapper’s opening a really pink Raising Cane’s
The industrial attracts from the movie’s iconic “Push It to the Limit” montage that charts the rise of Al Pacino’s character, Tony Montana, as his cocaine-dealing empire prospers. (Raising Cane’s dipping sauce is usually described by devotees as “crack.”)
For Malone’s industrial, which can also be set to Paul Engemann’s track “Push It to the Limit,” a sluggish zoom of counting cash is changed with a shot of hen strips scorching in a deep fryer. Instead of a gathering between Montana and a Miami banker, Malone is chatting it up with Graves. Rather than lugging duffle baggage stuffed with money, Cane’s staff are hauling Malone’s guitar and a model of the rapper into its pink, Midvale location.
“When I grow up, I want to be Todd Graves,” the Grammy-nominated artist says as he sits subsequent to Graves.
“Well look at you now,” the manager responds, because the pair supply a cheers, clinking their collector’s cups.
Read extra: Post Malone guidelines the roost as a whole lot swarm his Raising Cane’s opening in Utah
The collector’s cups have been initially solely out there on the Midvale location, however have been expanded to all areas resulting from rising demand, in response to a information launch from the corporate. The assortment options 4 designs and can every be out there a number of weeks at a time till Aug. 2. To get the collector’s cups, clients need to say they’d wish to “Post Up” their combos for a cost of an extra $1.39.
“Guess I know what I am doing for lunch tomorrow,” stated @mathilljr on Twitter, who stated they’re a resident of Orlando Park, Ill. Some have already claimed their cups, posting pictures of them on-line, together with Twitter consumer @shaylahubley of Fort Worth, Texas, together with others throughout the nation at other locations.
The partnership between Malone, whose actual identify is Austin Richard Post, and the restaurant began after the artist, a longtime fan of the chain, “made the personal request” to Graves to open a restaurant close to his Utah house. The CEO agreed and went a step additional, letting Malone collaborate on the design of the situation, which options prints impressed by the rapper’s signature tattoos on its outer partitions and an outfit worn by the rapper on the 2019 Grammys. Graves has since described Post as a good friend.
Malone is kicking off his If Y’all Weren’t Here, I’d Be Crying tour in early July, which incorporates a number of stops in Southern California, together with reveals in San Diego and San Bernardino on Aug. 13 and 19. His earlier Twelve Carat tour had a number of stalls after an onstage fall and hospitalization. His new album, “Austin,” is anticipated to be launched July 28.
Read extra: Review: On his new album, Post Malone sincerely, relentlessly, nearly heroically hates being well-known
This story initially appeared in Los Angeles Times.
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