Ahead of the beloved band’s North American THE WORLD IS A VAMPIRE tour, the Smashing Pumpkins have graced us with a new video for “Spellbinding,” the darkish, addictive monitor off the newest trilogy album, ATUM. Rather than merely setting an aptly ominous scene for the music video, director Kevin Kerslake has meticulously crafted a completely new, digital world for the Smashing Pumpkins, the place every band member exists as a digital avatar of themself. This fantastical, eerie universe performs with themes drawn from video video games, and displays the diligence and narrative construction that the Smashing Pumpkins have put into every of their tasks.
Written and produced by frontman Billy Corgan, ATUM is a 33-track album that performs as three acts and is the audio sequel to 1995’s Mellon Collie and The Infinite Sadness and 2000’s Machina/Machine of God. As echoed by the music video under, every challenge has supplied a technically advanced, unshakeable deep dive that talks to expertise, alternate universes, and intergalactic experiences, ideologies, and feelings — be it by means of the lyricism or soundscape alone. And immediately, we’re capable of enter that world in a new means.
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Speaking on the making of this video, Kerslake shares: “We adopted a virtual production model for the ‘Spellbinding’ video, creating it entirely in the gaming engine; unreal, with digital avatars moving through fantastical worlds that play a key role in the ATUM storyline. Billy and I share an interest in the fusion of old-world elements with state-of-the-art technology, and all the stars aligned on this video to break new ground.”
Catch the Smashing Pumpkins on tour this summer time, beginning July 28, with assist from Interpol, Stone Temple Pilots, and Rival Sons.
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