Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
Controversial YouTuber Logan Paul is making headlines once more, as Senate Majority Leader Chuck Schumer (D-NY) has referred to as on The Food and Drug Administration to research the influencer’s vitality drink, Prime. Why? Well, there are issues that it’s probably unsafe for youths, with one can containing the identical quantity of caffeine as six cans of Coke.
Schumer held a press convention on July 9, telling reporters that the influencer’s vitality drink “could endanger kids’ health” resulting from its “absurd caffeine content and its marketing targeting kids on social media.”
“One of the summer’s hottest status symbols for kids is not an outfit, it’s not a toy—it’s a beverage,” Schumer stated. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets. […] And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted—the advertising campaign is targeted at kids under 18. I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, it’s marketing aimed at kids; and number three, its eye-popping caffeine content.”
Introduced in January 2022, Prime is an vitality drink based and promoted by YouTubers Logan Paul and Olajide “KSI” Olatunji. According to The Associated Press, the vitality drink was “an immediate sensation,” resulting in lengthy strains at grocery shops, inventory often promoting out, and youngster resellers on faculty properties. Despite purporting zero sugar and being marketed as vegan, the vitality drinks have extraordinarily excessive ranges of caffeine. As NBC News experiences, one can of Prime has some 200 mg of the stimulant, which is the equal of almost two cans of Red Bull. And in response to The New York Times, the drinks started showing in fourth- and fifth-grade lunchrooms within the Wilmington, Massachusetts public faculty district this previous March. However, the district’s well being providers coordinator Rebecca Brown stated some faculties bumped into points with pupil well being and security.
“We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” Brown stated. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and their hearts were racing.”
This excessive caffeine content material has prompted regulatory motion from world wide. The drink has been banned in New Zealand, in addition to in faculties in quite a lot of international locations like Australia, Canada, South Africa, the UK, and the U.S. Even celeb chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio present Heart UK.
In an e mail to Kotaku, a Prime consultant stated the model’s “top priority” is client security, saying it’s open to dialogue with the FDA or different regulatory companies with the intention to make sure the product is secure for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the consultant stated. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on the packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.”
However, Schumer stated there’s little discernible distinction between the advertising of the drinks, which has led dad and mom to assume they’re shopping for juice for his or her youngsters, solely to wind up with the elixir of jitters that’s the foremost vitality drink.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer stated. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
Kotaku reached out to KSI, Paul, and Schumer for remark.
This comes almost six months after Logan Paul was hit with a class-action lawsuit over his NFT sport, CryptoZoo, which reportedly value buyers a whole bunch of hundreds of {dollars}. Paul admitted that a number of the builders on this sport have been “con men,” however in the long run, he didn’t rip-off anybody and promised to repay the affected individuals—although it seems Paul hasn’t carried out this but.
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