YUNGBLUD has launched the official music video for his deeply private anthem “Lowlife,” his most up-to-date single that got here out June 7.
Directed by Priya Minhas and YUNGBLUD, the video follows the 25-year-old and his miniature counterpart, a illustration of the singer’s youthful self, swaggering by way of the streets of Camden Town, London. Cheeky, mischievous, and painfully endearing, the duo’s tender relationship finds Yungblud connecting with and accepting along with his childhood self, a child whose oddball and misfit persona was finally his ticket to success.
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“I wanted to be walking side by side with my younger self, guiding him through a fucked up world based on real memories and people I have encountered in my life,” YUNGBLUD shares. “Almost a message to myself saying that life doesn’t at all times need to be so deep and there’s magnificence to be present in chaos and alternative in catastrophe.”
With nostalgic cuts of childhood debauchery, the video is an impish, but wistful encapsulation of YUNGBLUD’S schooldays. “I needed to make one thing that seemed like emo Shameless or St Trinians on Acid,” the pop-punk singer explains. “This video is totally bonkers.”
The official music video for “Lowlife” comes as YUNGBLUD nears the finish of his wildly profitable North American leg of YUNGBLUD – THE WORLD TOUR, produced by Live Nation.
See the “Lowlife” official music video under.
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