The demon Pazuzu cowers in concern from nothing — besides Swifties. Horror movie impresario Jason Blum has mentioned The Exorcist: Believer, David Gordon Green’s reboot of the venerable horror franchise, is shifting its launch date ahead by every week to Oct. 6 after the surprise announcement that Taylor Swift would launch an Eras Tour live performance movie on Oct. 13, Believer’s unique launch date.
“Look what you made me do,” Blum tweeted, referencing the lead single from Swift’s Reputation album. “#TaylorWins,” he added.
Swift’s late announcement that Taylor Swift: The Eras Tour would declare the date flies within the face of Hollywood’s fastidiously managed launch schedule, by no means thoughts the truth that a Friday the thirteenth launch date, in October of all months, ought to by rights belong to a horror movie.
But the size of Swift’s fame and the fervour of her fanbase bow to nobody. Deadline reported that The Eras Tour movie, which is unique to AMC theaters in North America, racked up an enormous $10 million in ticket presales inside hours of its announcement — figures that one shocked distribution government informed Deadline equated to the launch of a Marvel movie. The Eras Tour itself has been a record-breaking sellout.
Small surprise that Blum’s manufacturing firm Blumhouse, and its distribution accomplice Universal, determined to get out of the best way. The Exorcist: Believer, which sees Green tackle one other horror franchise renovation job after his profitable run of Halloween motion pictures, doesn’t face a lot competitors on Oct. 6, past the GameStop meme inventory movie Dumb Money.
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