They’re taking part in a soccer sport tonight in East Rutherford, N.J. It will probably be nationally televised, sold-out, and options the defending NFL champion Kansas City Chiefs towards the upstart New York Jets.
But that’s all a sideshow to the actual story of the evening. All eyes will probably be on a sure field on the stadium reasonably than the soccer discipline. That’s the place Taylor Swift is anticipated to be in attendance to root for brand new love Travis Kelce, the All-Pro tight finish for the Chiefs.
Swift confirmed up at a Chiefs residence sport final week and provoked a big media frenzy that has snowballed into an enormous cultural occasion.
Kelce gained greater than 860,000 Instagram followers – greater than 2023’s voted-on prime 100 NFL gamers mixed, per @bknownagency, as reported by ESPN’s Adam Schefter. Kelce reportedly has gained extra followers in September than he did following all three Super Bowls he performed in mixed. The NFL participant who gained the second most Instagram followers final week was Jason Kelce, Travis’s brother, who added 137,000.
The NFL’s SVP of Social, Influencer & Content Marketing, Ian Trombetta, informed CBS News that Swift’s impression on the NFL viewership has “definitely” created a “stir.”
“Another thing that’s been a little surprising is that it really hasn’t slowed down. It’s continued to build in this momentum of conversation,” Trombetta mentioned.
“It’s been honestly unlike anything we’ve seen from a regular season perspective in the sense that we have celebrities and influencers and big creators that are at games every single week. And while it drives interest and discussion online, this was something we’ve never seen before.”
The impression is mirrored within the sports activities betting choices for the sport.
FanDuel Sportsbook is providing a sequence of Swift-Kelce-themed prop bets, together with one known as “FriENDZONE,” the place Kelce to not rating a landing. That is listed at +105.
There can be one other wager known as “Top of the Charts,” which Swift has 12 instances in her music profession, in accordance with Billboard.
The wager will win if Kelce has essentially the most receiving yards within the sport, a comparatively anticipated wager (+140).
Following final week’s sport, when it was introduced that Swift would attend tonight’s sport, the Jets offered essentially the most tickets than that they had in a single day this season. Prices close to the Swift packing containers had been hovering to greater than $600 per ducat.
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