Aub Driver Joins IDW As Their New Director of Marketing

Posted in: Comics, Comics Publishers, Current News, IDW | Tagged: Aub Driver, advertising and marketing

Aub Driver, previously of Dark Horse and extra just lately Dynamite Entertainment, has been employed by IDW as the brand new Director of Marketing.

Aub Driver, previously of Dark Horse Comics and extra just lately working for Dynamite Entertainment, has been employed by  IDW Publishing as the brand new Director of Marketing. Previously Keith Davidsen held the position of Director of Public Relations & Marketing till the lengthy knives fell again in April.

Driver holds a Master’s in Communications from Syracuse and brings to IDW a deal with extremely strategic communication applications that mix public relations, content material advertising and marketing, and social media technique. His spectacular marketing campaign methods have led to profitable client product launches, album releases, and a number of New York Times bestselling titles. During his profession, Driver spent over 5 years at Dark Horse Comics and extra just lately helmed PR at Digital Trends, Discogs, and Glorious Gaming.

“IDW is a legacy brand with an incredible history in both licensed and original content. Walking into the 25th anniversary of the company, I couldn’t be more excited to bring my experience to the table,” remarked Driver. “There are new initiatives coming that we believe the comics market is going to appreciate and there are new projects coming to the table that will only bolster IDW’s publishing line.”

IDW Co-Publisher Tara McCrillis is constructive Driver will convey invaluable expertise and creativity to the writer. “Aub comes to IDW with a wealth of Marketing & Publicity experience and a passion for the medium. I’m confident that Aub and the team are geared to change the way IDW approaches Marketing.” McCrillis added, “Working closely with our licensors, creators, and internal teams, Aub will be focusing on fostering marketing that will set the stage for greater consumer awareness, engagement, and most of all, excitement for the amazing stories our talent are telling.”

Co-Publisher Mark Doyle believes Driver’s enthusiasm for the business will convey an outstanding stage of care and appreciation for IDW’s tales and the individuals who convey them to life. “Comics and their creators deserve the best marketing possible and Aub is perfectly poised to make that happen because he loves comics. You can see it in the way he talks with talent, works with licensors and editors… his passion comes through in the way he approaches each project with a tailor-made touch.”

This summer time, IDW additionally added a number of notable employees to its Sales and Marketing group, together with Sean Brice as Senior Director of Sales, Gregg Katzman as Senior Manager of Public Relations, Ryan Balkam as Direct Market Sales, and Reina Strauss as Sales and Marketing Coordinator. Additionally, Warren Buchanan was promoted from Sales Analyst to Licensing Manager with” a new emphasis on researching, pitching, acquiring, maintaining, and strengthening IDW’s licensing comics line-up.”

Driver, Brice, Katzman, and Balkam will all be at New York Comic Con this week.

Bleeding Cool reported in April that IDW laid off 39% of its employees as half of a main restructuring, together with hiring Josh Frankel, previously of Z2, as its Chief Digital Officer, seeing Jamie Rich, Mark Doyle, Tara Crillis and Heather Antos promoted, and selling the principle investor’s son, Davidi Jonas to be the brand new CEO. At the time, some of the employees dismissals had been described as layoffs as a result of writer’s discount in measurement. But none of them have returned with new hires.

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