Travis Scott Audemars Piguet Merch Capsule Collection – Billboard

Travis Scott is among the most profitable musical artists of his era. But in his coronary heart of hearts, he’s actually a product individual. He relishes creating new issues and discovering new methods to specific his creative needs. It’s why he advised GQ that he’s “going to Harvard for architecture school.” He simply desires to make issues on the highest stage. So, after partnering with Nike, Sony’s PlayStation, McDonald’s, Dior and Fortnite, it wasn’t a shock to listen to that he partnered with the Swiss luxurious watchmaker Audemars Piguet to provide a small batch of the Royal Oak Perpetual Calendar.

Afterall, he talked about it on “Meltdown” off his newest album Utopia when he rapped, “Wrappin’ the cheese, wrap around me ’cause I’ve got property/ Chocolate AP and chocolate the Vs.” The watch is the ultimate challenge overseen by Audemars Piguet CEO François-Henry Bennahmias, who has run the corporate since 2013, and was introduced at an occasion on Nov. 30.

The super-limited 41MM timepiece, encased in a chocolate ceramic case with a brown calfskin strap and “Utopia Is a State of Mind” engraved on the again, was restricted to 200 items, and, like most Scott collabs, fully bought out.

If you didn’t have $200,000 to drop on a brown watch however nonetheless wish to rep Cactus Jack and AP, Scott has you coated. On Tuesday (Dec. 5), the “K-Pop” rapper launched a capsule assortment that includes every little thing from sweatshirts and T-shirts to robes and slippers. Prices vary from $60 for a dad hat to $1,850 for a leather-based bomber jacket. Every piece is bathed in a well-known brown hue that Scott has used on every little thing from his Mercedes-Benz G-Wagen to his notorious Batman halloween costume, and now his very personal Royal Oak.

“Watchmaking, to me, is the ultimate combo of engineering, fashion, tech and design — a harmony of precision, craftsmanship and perfect timing,” Travis Scott mentioned through press launch. “I approached this collaboration similar to sampling or starting a beat, taking inspiration from classics while introducing innovation to push them into the future.”

The whole assortment is presently out there at Travis Scott’s internet store.