[INTERVIEW] Sasha M Opens Up About Her Incredible Career Thus Far & Recent Single “How To Spot A Narcissist”

Sasha M is a dance-pop sensation from Singapore, who’s garnered fairly the excitement round her music, particularly her newest single, “How To Spot A Narcissist,” seamlessly mixing the introspective fringe of digital music with the infectious rhythms of pop. This monitor epitomizes the essence of up to date electro-pop, marked by its vocal depth and a charming sonic palette that instructions consideration.

Sasha M’s musical journey unfolds as a story of self-discovery and inventive authenticity. Collaborating with trade luminaries akin to Eddie Wohl and Seth Munson, she has refined her artwork, creating music with a worldwide resonance. Her collaboration with Hasso on the one “Loaded” secured a prime place on Spotify Germany’s Viral 50 chart, underscoring her wide-ranging worldwide enchantment.

We had the chance to talk together with her in regards to the single and her profession so far. Check it out beneath!

How has your journey from the vocal trio SASS to a solo artist influenced the evolution of your music model, notably in your newest single “How To Spot A Narcissist”?

Our woman group was all about empowerment – sturdy feminine characters who don’t take nonsense from anyone. Much of my present work retains these values. Having lived in a number of poisonous environments, I firmly consider that you just shouldn’t be mistreated in any facet of your life – be it by your boss, your financial institution, or your boyfriend.

Can you share your expertise working with trade consultants like Eddie Wohl and Seth Munson, and the way these collaborations have formed your music?

It’s been an honor to get to work with, and study from, trade consultants. As somebody from Singapore with no prior connections to the music trade within the US, I’m very lucky for each alternative. Working with them confirmed me what skilled high quality work appears to be like like and feels like. It gave me the requirements I now uphold in my work transferring ahead.

“Loaded,” in collaboration with Hasso, achieved vital success on Spotify Germany’s Viral 50 chart. To what do you attribute the worldwide enchantment of your music?

I write about common themes – “Loaded” specifically describes a second in a poisonous relationship the place the persona has been gaslighted and is taking the blame for the sorry state of their relationship. Gaslighting is a type of psychological manipulation the place the abuser makes an attempt to sow self-doubt and confusion of their sufferer’s thoughts. It occurs when the abuser doesn’t take accountability for his or her actions, and it’s an enormous downside for companions who’re empathetic. I consider that is sadly a quite common prevalence that many individuals, no matter location, can relate to.

Your music blends digital and pop parts. How do you stability these genres to create a singular sound, as evident in “How To Spot A Narcissist”?

I choose my collaborators effectively. When I began scripting this tune, I already had an thought of the way it ought to sound – a bit darker than my ordinary music, however nonetheless upbeat and pop. Riccardo, who produced the monitor, has labored with me since 2018 and is aware of me very effectively musically. I gave him my thought and he knocked the beat out of the park. Fun truth, I truly wrote the bassline on the refrain! My different co-writer on the monitor, Lauren, is a grasp at darkish, moody songs. She got here up with the vocal hook within the refrain, which is probably the most EDM a part of the tune. She additionally has vocals on this monitor, lending the pre-chorus a barely sinister vibe.

What is your artistic course of for writing and producing music?

I write lyrics and melody, so often when an thought comes, it’s both melodic or lyrical. I file my concepts as voice notes on my telephone, and those with probably the most potential, I deliver to collaborators whom I bear in mind that will match the imaginative and prescient of that specific tune. I like having the ability to faucet into different artistic abilities’ potential as a result of they at all times deliver one thing to the desk that I can’t alone. I consider you find yourself with a greater product while you collaborate.

Having carried out in numerous settings, from Universal Studios Singapore to the Ultra Music Festival, how do you adapt your efficiency model to completely different venues and audiences?

I actually take pleasure in performing to massive crowds with 1000’s of individuals. I’ve not been in a position to try this with my unique music but, however I’ll sometime. As a performer in another person’s present, you need to ship what the present wants. I attempt to absolutely perceive the necessities and targets of every present I do, so I can carry out to the perfect of my means. At the top of the day, the viewers’s expertise is every little thing.

You’re recognized to your dedication to social causes. How do you combine this ardour into your music and inventive expression?

Thank you. I hope to at all times make a social impression with my work. As you’ll be able to inform, my songs revolve round psychological well being themes. Many are darkish, however “Beneath The Surface” is a extra uplifting one. I hope the songs supply consolation and assist to others who’re additionally residing by poisonous environments. Separately, I even have the distinction of my tune “Friends” being carried out by differently-abled abilities from the Inclusive Arts Movement; we made a music video, and so they nonetheless carry out that tune dwell at exhibits.

In an trade usually pushed by traits, how do you preserve your inventive integrity and private model in your music?

I do my greatest to stay genuine and solely choose traits that resonate strongly with me. There’s been a Russian sugar child comedy shtick trending on social media that I discover hilarious and oddly empowering. I leaned closely on that whereas I used to be going by a tough time and made a comedy collection of Instagram reels referred to as #FindRichHusband. It’s introduced pleasure to my followers, and other people typically ask me when my subsequent reel is.

What are your future aspirations within the music trade, and are there any new initiatives or collaborations we will sit up for?

I wish to construct an viewers of people that actually assist and consider in me – no “fake friends.” My greatest supporters pledge to me on Patreon, and in return, I give them a front-row seat into my music journey. I’m within the midst of releasing new music off my first EP, so look out for that! All sneak peeks can be on Patreon; comply with me there to get updates in your inbox. https://www.patreon.com/sasashamusic