Jeff Boison, previously of Image Comics (director of gross sales and publishing planning) and DC Comics (vp of publishing planning and picked up editions), has introduced his new gig at Fragment Studios. This follows his departure from Image earlier this yr when his involvement in an NFT variant cowl drew criticism.
Boison is sticking within the Web3 house for now, becoming a member of Fragment as COO, the place he’ll be tasked with constructing out the studio’s NFT-based IP into storytelling narratives and leveraging them for multi media publicity. Fragment Studios is the leisure studio behind the blended media story Applied Primate Engineering (A.P.E.). Although Fragment handles some BAYC characters, they don’t seem to be affiliated with Bored Ape Yacht Club, however slightly NFT homeowners who’re utilizing their characters and the IP rights granted to homeowners to create new IP – to date together with ARGs and different in particular person occasions. Got all that?
In different phrases: these monkeys can’t keep within the pockets perpetually!
I do know not everyone seems to be into this, however for many who are, right here is the remainder of the PR – and for these of you who dare not communicate of your curiosity in NFTs aloud (although worth has cratered of late), Boison is letting you realize that Web3 remains to be spoken right here.
Fragment’s mission is to create a community-driven, decentralized leisure launchpad inside the Yuga Labs universe and turn out to be the Marvel Studios of Web3. A.P.E. is the corporate’s first manufacturing, an Alternate Reality Game (ARG) that features the IP of 5 of the 13 “Mega Mutant” NFTs, thought-about by many to be essentially the most extremely wanted NFTs within the Bored Ape Yacht Club ecosystem.
“I’m incredibly excited to add Jeff to the Fragment team. His experience working with some of the most valuable entertainment franchises in the world will accelerate our mission of championing novel ways to tell stories and building immersive entertainment experiences using the revolutionary technologies behind NFTs and Web3,” mentioned @ptmNFT, founding father of Fragment Studios.
Boison brings over 25 years of insights as an leisure and publishing government, having held a number of positions with industry-leading publishing homes, together with Random House, DC Comics, and Image Comics. Throughout his profession, Boison has labored with legendary leisure {industry} franchises, such as George R.R. Martin’s Game of Thrones, J.Okay. Rowling’s Harry Potter collection, Robert Kirkman’s The Walking Dead, Neil Gaiman’s The Sandman, and DC Entertainment’s superheroes: Batman, Superman, Wonder Woman and others.
“The story, world, and lore that Fragment is developing – initially through the Applied Primate Engineering project – is a vibrant multimedia experience that incorporates art, storytelling, audio and extensive community involvement to create an immersive experience for fans,” mentioned Jeff Boison, Chief Operating Officer at Fragment Studios. “After almost half of my life spent in leisure and publishing, it’s work like this on the bleeding fringe of storytelling that excites
me to no finish, and the work we’re doing at Fragment is essentially the most inspiring and groundbreaking of my total profession.”
“Established comic book creators are hesitant to experiment in Web3 due to a vocal anti-NFT population within the comic book fanbase. I’m hopeful that this sentiment will change, and I’ve already had several comics creators reach out to inquire about the opportunities NFTs afford creators and artists to receive a consistent stream of royalties and ownership over their IP. Sadly, these are two areas in which the comic book industry has been lacking both in transparency and equity. I’m hopeful more folks can become educated about and benefit from the elements within the blockchain that remedy many of the concerns within the entertainment industry.”
Throughout his profession, Boison has remained dedicated to selling creators and artists by working to efficiently carry their artwork to as vast an viewers as potential, particularly in his former position at Image Comics, a writer established thirty years in the past by creators and for creators. He brings this mindset into the world of NFTs, an area recognized to empower artists and creators in unprecedented methods.
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