Balenciaga’s searching for a scapegoat after the backlash in opposition to its youngster BDSM-themed marketing campaign, and that is the true motive it is suing a advertising company for $25 million … so says a supply shut to that company.
Sources related to the controversial picture shoot inform TMZ … the company, North Six, has labored with Balenciaga prior to now, however wielded no artistic energy on this explicit photoshoot. Instead, we’re instructed its workers solely handled logistics like crew, gear and places.
More particularly, we’re instructed the corporate had completely nothing to do with the set design for the shoot … which featured younger fashions posing in a cluttered workplace with a desk that appeared to have authorized docs concerning a Supreme Court case coping with youngster pornography.
Our sources additionally say North Six staffers weren’t current on the time of ultimate staging, however we’re instructed the company did rent a third celebration set designer, Nicholas Des Jardins, who was there. He’s additionally listed as a defendant within the lawsuit, nevertheless it’s unclear if Balenciaga is straight blaming him for putting the kid porn doc on the desk.
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We’ve reached out to Nicholas for remark … to this point, no phrase again.
Another supply tells us Balenciaga is simply slamming exterior events like North Six as a method to deflect damaging consideration from letting this occur. Remember, Kim Kardashian — who’s lengthy partnered with the model — condemned the design home and demanded it takes motion to keep away from this sort of scandal sooner or later.
We’re instructed many imagine there is not any method a model as huge as Balenciaga would not have seen the images earlier than approving the marketing campaign.
As we reported, the luxurious trend model sparked outrage and requires a boycott after the adverts have been launched … exhibiting youngsters gripping teddy bears carrying what many noticed as S&M gear.
We’ve additionally contacted Balenciaga for remark, however no phrase again but.
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