Tappytoon is rising, as are different webcomics portals. The Korea primarily based, VC backed firm has simply launched some readership numbers: as of November 2022, the platform hit 7 million registered members, with the US representing 78.6% (roughly 5.5 million members) of its readership. Tappytoon has additionally exceeded 380 million views globally on its web platform and cell app.
It’s all a part of a rising urge for food amongst US youngs for Ok-Drama, Ok-Pop, Ok-Beauty, Ok-fried hen and now Ok-Comics, all of which led to a 200% common annual gross sales development for Tappytoon. And the corporate is thrilled by its demographics:
#1 rating in Android and Apple’s app comics class in North America and Europe–simply two years after its 2016 launch. Gen Z accounts for Tappytoon‘s most significant audience slice, with 71% of its readers between 18-24 years old and 74% identifying as female. A key factor driving interest among this audience is the variety of genres available on Tappytoon‘s platform, including fantasy, martial arts such as Solo Leveling, BL (Boy’s Love), female-oriented romance fantasy, and Ok-Drama diversifications. This numerous vary of tales breaks away from the acquainted costumed superheroes of American comics.
(*7*) mentioned Sun Bang, co-founder and CEO of Tappytoon. “Fast forward to today and we’re astonished by Tappytoon‘s growth and the new opportunities to expand our content footprint with our partners.”
The international webtoon market worth is estimated to be $3.7 billion in 2021 based on a much-quoted report by Allied Market Research. Even extra eye-popping, the identical report estimates the market to develop to $56 billion by 2030, an viewers principally comprised of millennials, Gen Zers, and females.
Tappytoon ias not as well-known within the US as rivals Tapas and Webtoon, however it’s rising, and planning to develop its IP by 30% yearly. It not too long ago took a stake in international webtoon manufacturing corporations C&C Revolution and Maru Comics and arrange a brand new three way partnership with Redice Studio, producers of Solo Leveling and the BTS webtoon 7Fates: Chakho. (You’ve heard of BTS; they’ve a military.) Tappytoon has additionally partnered with CJ ENM, a number one Korean company, to transform Ok-dramas into webtoons and internet novels.
To make this information dump just a little extra simply parsed, Tappytoon made this mega infographic to spell all of it out. It contains hyperlinks to every kind of tales extolling the expansion potential of webtoons globally – so subsequent time you’re making a pitch deck be at liberty to cite these stats; you’re welcome.
221203_Tappytoon Infographic-compressed
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