Mielle Organics Inks Partnership With Proctor & Gamble

Mielle Organics has inked a partnership model with Proctor & Gamble. And some shoppers usually are not excited in regards to the street forward.

Mielle Organics Announces Its New Partnership

The model introduced the partnership in early January. And its co-founder Monique Rodriguez shared an announcement with Essence.

For me, I honor those that have come earlier than me and damaged glass ceilings so I can come and shatter glass ceilings. I’m creating and paving a approach for individuals who are coming behind me to don’t what I’ve accomplished, however most likely even higher.

Mielle Organics will be part of P&G’s lengthy checklist of manufacturers which incorporates Gilette, Febreeze, Olay, and extra.

The firm additionally took the time to share a number of updates on Instagram.

We’ve been collectively on this experience for awhile, so that my journey with Mielle began from a spot of making the product I wasn’t discovering within the market. We stay without end dedicated to growing high quality, efficacious merchandise that handle the necessity states for our clients’ hair varieties! Sincerely, The Queen of Hair 💗💗

As properly as a video replace from Rodriguez herself.

Our CEO @exquisitemo is a trailblazer and is all the time leveling up her sport.

We are so excited to inform ya’ll Mielle has joined P&G Beauty in one other historic boss transfer for black-founded, women-led firms.

Monique’s objective has all the time been world enlargement so Mielle can higher serve our experts and mavericks around the globe.

The P&G household helps her to attain this objective.

“P&G Beauty is a best-in-class organization, and we are excited that this partnership will bring additional resources so that Mielle can continue to serve our incredible customers with rapid innovation and greater reach. Melvin and I will continue to lead Mielle with the focus on excellence, customer
commitment and integrity that have been the core of our brand since day one nearly nine years ago.”

Both P&G and Monique & Melvin have every dedicated $10 million to Mielle Cares, a non-profit aimed toward offering sources and assist to advance training and financial alternatives in Black and Brown communities.

Consumers And Social Media Users React To The Brand’s Partnership

The model’s partnership comes after its Mielle Organics Rosemary Mint Hair Oil went viral on social media after being promoted by a white TikTookay creator named Alix Earle.

Rodriguez additionally took the time to deal with the shortage of entry to the model’s merchandise since. As properly as why the partnership with P&G can be helpful transferring ahead.

I can fully perceive why individuals are annoyed due to the shortage of entry to our merchandise. I may also respect that new shoppers are actually discovering Mielle, and discovering this superb oil. And actually, that’s the reason this partnership with P&G is so vital.

However, many shoppers are disagreeing, with most taking to the model’s Instagram feedback to share their ideas. As properly as their fears.

You offered to P&G so the formulation will change for non textured hair. Like rattling allow us to textured hair folks have one thing only for us.

Pleaseee by no means promote this firm. I pray that this firm stays a black owned legacy. I adore it a lot 😭💝💝

Carol’s Daughter, Shea Moisture, Honeypot and quite a few others have mentioned the identical factor oh the formulation isn’t altering after which BAM while you use it that shit undoubtedly doesn’t be the identical. I’m good I’m not going to attend till the opposite shoe to drop let me go discover a new firm to present my cash to trigger this some bulls**t 😒🙄