Don’t strive in search of M&M’s at the sweet counter: beginning as we speak, you are looking for Ma&Ya’s. Days after retiring its common — and unexpectedly divisive — “spokescandies,” the world-famous sweet model has additionally retired its world-famous name. New spokesperson Maya Rudolph revealed the swap in an announcement video that premiered on-line Thursday.
“Since we all love M&M’s — and let’s face it, me — it only makes sense that I am renaming America’s favorite chocolate candies ‘Ma&Ya’s,'” the Saturday Night Live stalwart says in the 15-second spot. Rudolph goes on to disclose the private cause for that specific change: “It’s a play on my name.” (Watch the advert above.)
That’s not the solely change that Rudolph has instituted since Red, Yellow, Purple and the remainder of the animated spokescandies bought kicked to the curb. Each particular person Ma&Ya will function her face rather than the conventional “M” that outlined the M&M’s period.
“I love M&M’s and you and I love me,” Rudolph stated in one other current on-line advert. “That’s why I’m happy to announce that soon America’s favorite chocolate candy will have a picture of yours truly painted right on them.”
Life strikes fairly quick in the sweet world: Rudolph was solely introduced as the new M&M’s spokesperson on Monday, a change that adopted conservative media-led complaints about the up to date designs of the numerous spokescandies forged. Fox News host Tucker Carlson was notably unnerved by the brand’s “fresh, modern take” on the characters, seemingly complaining that feminine candies — Purple, Green and Brown — lacked intercourse attraction.
Although social media critics blamed Carlson for M&M’s casting swap, a spokesperson for the model advised Yahoo Entertainment that the Rudolph-led marketing campaign had been in the works for a while. “It isn’t a reaction to but rather is in support of our M&M’s brand, which we will always continue to evolve to bring people together through the power of fun.”
The spokesperson additionally confirms that this week’s bulletins sign the kick-off for M&M’s Super Bowl marketing campaign — one thing that had been broadly suspected on Twitter. That means viewers can count on to see a Rudolph-led TV spot amongst the many different star-studded adverts set to play throughout Fox’s telecast of Super Bowl LVII on Feb. 12.
Meanwhile, the supposedly retired spokescandies are preserving busy in different venues. Orange dropped a Spotify playlist, whereas Yellow is taking to Instagram to attempt to grow to be the new face of Snickers. And count on to see extra sudden candy-related cameos as the Super Bowl approaches. “The original colorful cast of M&M’s spokescandies are, at present, pursuing personal passions,” the M&M spokesperson says. “Check out what the M&M’s spokescandies are up to over the next few weeks before, during and after Super Bowl LVII.”
As additional proof that Ma&Ya’s may have a quick shelf life, the model is directing followers to its official website to buy limited-run provides forward of the Super Bowl. Based on the Twitter response, it seems like there can be some takers, though not everyone seems to be in on the joke.
Super Bowl LVII airs Feb. 12 on Fox
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