Snoop Dogg has introduced Death Row Records’ catalog over to TikTok after eradicating it from streaming companies upon buying the rights final yr.
According to a Billboard report on Tuesday (February 14), the unique partnership is the primary of its form with TikTok’s SoundOn distribution and advertising and marketing service. They’ll solely have the catalog – which incorporates 2Pac’s All Eyez On Me and Snoop Dogg’s Doggystyle, amongst others – solely for one week, nonetheless.
In an announcement, Snoop stated that the timing was based mostly across the Super Bowl.
“Since I took Death Row off streaming almost a year ago, not a day goes by without people asking me to put it back up,” Snoop stated. “As the Super Bowl rolled around, I knew fans would be looking for the music from our iconic performance in 2022, so I wanted to reintroduce the most historic catalog to the people.”
He added that Death Row releases “will be back on streaming services real soon.”
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Snoop Dogg acquired the Death Row catalog in early 2022 and pulled it from streaming companies shortly thereafter. In an April look on Drink Champs, the legendary rapper defined his reasoning.
“First thing I did was snatch all the music off those platforms traditionally known to people, because those platforms don’t pay,” he stated. “And those platforms get millions of millions of streams, and nobody gets paid other than the record labels. So what I wanted to do is snatch my music off, create a platform similar to Amazon, Netflix, Hulu. It’ll be a Death Row app, and the music, in the meantime, will live in the metaverse.”
In honor of the thirtieth anniversary of Dr. Dre’s 1992 effort The Chronic this yr, Snoop licensed the album’s rights to its unique distributor, Interscope Records, and allowed the basic LP to return to streaming companies. Dre didn’t point out Snoop in his announcement concerning the album’s return, nonetheless.
“I am thrilled to bring The Chronic home to its original distribution partner, Interscope Records,” Dre stated. “Working alongside my longtime colleagues, Steve Berman and John Janick, to re-release the album and make it available to fans all over the world is a full circle moment for me.”
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