AI-Generated Drake & Weeknd Song Goes Viral, Might be Marketing Ploy

A brand new AI-generated track that includes pretend Drake and The Weeknd is taking the web by storm — but it surely would possibly simply be a tech startup behind this … based on a deep Twitter dive.

The monitor is known as ‘Heart on My Sleeve’ … and it is throughout TikTok/Twitter proper now. Purportedly, this was created with nothing however the usage of AI programming — which means there wasn’t a human concerned within the making of what appears like a banger … with what completely appears like Drizzy and Abel. In different phrases, AI effectivity is getting scary good.

Right from the start, you hear the acquainted Young Metro intro … which then goes right into a bass-heavy membership beat with Drake beginning the opening verse. It’s extremely stable — and it positive appears like one thing Drake could have even written/rapped. Ditto for Weeknd’s refrain.

On its face, you’d assume this was a leak … however Twitter sleuths are claiming it is not, and that it is solely the work of a robotic — which is scary if true … particularly for the labels.

Now, as for who could have created this monitor and why — as an AI program must be instructed to do one thing like this by an individual someplace alongside the road, except we’re already in ‘Terminator’ territory — one man thinks he has the reply … and he would possibly be on to one thing. Shout out to Mitchell Cohen of AppSumo for doing the heavy lifting right here.

He began a Twitter thread that did loads of digging within the origins of ‘Heart on My Sleeve’ … and all of it appears to have began with a TikTok account by the title of ghostwriter977.

That account claims to have the total track on the hyperlink of their bio, however whenever you click on it … it takes you to a bizarre web site that’s then asking to your cellphone quantity, with the promise of sending you track that manner. If it sounds fishy … that is as a result of it very nicely could be.

The web site that the hyperlink takes you to is owned and operated by a startup firm referred to as Laylo … they usually tout themselves as having the ability to give creators extra instruments to achieve extra followers/subscribers … through “drops.” Anyway, this ghostwriter account additionally uploaded one other AI Drake track a pair days in the past … the place he is masking Colbie Caillat’s ‘Bubbly.’

Mitch stops in need of saying it positively is Laylo’s doing … however the firm itself is feeding into the narrative that it’s … seeing how they retweeted his whole thread and responded with a cheeky ghost emoji. Because of this, Mitch and others really feel like this a genius advertising ploy simply to draw new customers/clients to Laylo … assuming it’s, in reality, them.

As for Drake and Weeknd … yeah, they may wanna get on this. ‘Cause this track is just too good to be out on the earth with out their sign-off.