They are scrumptious, and spicy, and now, a significant movement image.
Flamin’ Hot, which purports to inform the origin of the favored sub-variety of Cheetos and different Frito Lay snacks, is formally coming to Hulu later this 12 months. The movie will first premiere as a part of the South By Southwest Film Festival later this spring.
Here, per Searchlight Pictures, is the movie’s official synopsis:
FLAMIN’ HOT is the inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to show the enduring Flamin’ Hot Cheetos right into a snack that disrupted the meals trade and have become a world popular culture phenomenon.
Jesse Garcia performs Montañez, and the solid additionally incluldes Dennis Haysbert, Tony Shalhoub, and Matt Walsh. The movie additionally marks the directorial debut of Eva Longoria.
Here are a number of extra pictures of the movie, together with one in every of Longoria holding aloft an exultant Flamin’ Hot Cheeto.
While the story of a janitor who modified the world of snacking is an irresistible premise for a narrative, it could be price noting that some declare that Montañez’s story of inventing the Flamin’ Hot taste is no less than partly embellished. A 2021 Los Angeles Times article disputed his story, and quotes a Frito Lay spokesperson as saying “We value Richard’s many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation of Flamin’ Hot Cheetos or any Flamin’ Hot products to him.” (The article does additionally quote one former govt who says “Without Richard, this thing [Flamin’ Hot Cheetos] would not be out there.”)
Upon nearer inspection, the official synopsis above doesn’t credit score Montañez with inventing the snack meals — it says he was the one who was capable of “turn the iconic Flamin’ Hot Cheetos into a snack that disrupted the food industry.” I suppose we’ll have to attend and see how these occasions play out onscreen. The Flamin’ Hot film premieres on Hulu on June 9.
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