As the Nebraska ladies’s volleyball staff strolled out of the tunnel for its most uncommon residence match, “Sirius” by the Alan Parsons Project, the walkout track for the Nineteen Nineties Chicago Bulls, blared over the stadium loudspeakers.
The musical alternative was symbolic, to make sure, however it might need truly understated the aura surrounding the staff and its large second. The Cornhuskers, five-time N.C.A.A. champions, had been about to surgically dispatch an overmatched opponent, the University of Nebraska Omaha, however that was a foregone conclusion. The solely suspense on Wednesday was whether or not the match would set a report for the most-attended ladies’s sporting occasion.
After the second set concluded with Nebraska properly on its approach to a victory, the general public deal with announcer declared simply that: a reported attendance of 92,003 individuals. That broke the American report — 90,185, set on the 1999 Women’s World Cup ultimate between the United States and China on the Rose Bowl in Pasadena, Calif. — in addition to the worldwide mark, set at an April 2022 Champions League match in Barcelona, Spain, between F.C. Barcelona and Wolfsburg that was attended by 91,648 individuals.
“I love volleyball,” mentioned Dylan Folda, a senior at Nebraska who attended the occasion, which additionally featured an exhibition match between two Division II packages in Nebraska. “They’re successful here, and they’re always fun to watch every year.”
The occasion resembled a full-day social gathering for the state of Nebraska. Fans packed downtown Lincoln earlier than midday and made their approach to Memorial Stadium hours earlier than the Cornhuskers made their entrance, many carrying indicators of help for the staff. Beer, which is generally not offered throughout soccer video games, was flowing, and distributors surrounded the stadium, making an attempt to capitalize on the mania.
At a second when the dominant difficulty in school sports activities is convention realignment in soccer, Nebraska’s Volleyball Day served for example of a rising realization amongst universities that investing in ladies’s sports activities might be nice for enterprise.
More and extra athletic packages are seeing positive aspects from ladies’s sports activities that problem the outdated notion that there isn’t sufficient demand to make ladies’s packages financially sustainable. Now, enterprise alternatives have manifested, many instances in gimmicky methods beforehand seen primarily in males’s sports activities (as an illustration, recall basketball video games performed on plane carriers).
The Iowa ladies’s basketball staff will host its personal out of doors occasion on a soccer discipline this October, a scrimmage towards DePaul that may spotlight its star guard, Caitlin Clark. The Oklahoma softball staff held a sequence of intrasquad scrimmages final October, treating its residence crowd to a barrage of residence runs earlier than profitable its third consecutive Women’s College World Series title.
According to Patrick Rishe, the director of the sports activities enterprise program at Washington University in St. Louis, guidelines permitting athletes to earn cash off their identify, picture and likeness, often known as N.I.L., in addition to shifting societal views on gender fairness, have contributed to better funding in ladies’s sports activities, resulting in occasions like Volleyball Day.
Not each Division I faculty has the identical set of circumstances that will enable it to conjure what Nebraska has with its volleyball staff. The state has no main skilled sports activities groups, and the soccer program for its flagship college enjoys a near-monopoly on school sports activities fandom. (Ask Husker followers about fair-weather followers of Creighton males’s basketball.)
According to public data obtained by The Lincoln Journal Star, only one of 522 ladies’s sports activities packages at public universities in six main conferences — the Big East, Big Ten, Atlantic Coast Conference, Big 12, Southeastern Conference and Pac-12 — turned a revenue in 2022. That one program was Nebraska volleyball.
In Lincoln, an instantaneous catalyst for Volleyball Day was aggressive hearth. The earlier attendance report for the game additionally belonged to Nebraska, however it got here by means of a loss to Wisconsin within the 2021 nationwide championship match in Columbus, Ohio, which 18,755 individuals attended. Motivated by that defeat, and boosted by a loyal fan base and even the state’s governor, Jim Pillen, the college made a plan to interrupt not simply the N.C.A.A. volleyball attendance mark, however the report for all ladies’s sports activities globally.
The seeds of the occasion had been planted all the way in which again within the early Nineteen Nineties. At that point, Husker soccer reigned supreme in Lincoln, and the staff gained three nationwide championships in 4 seasons, forging a legacy that also resonates all through school soccer, and actually for Nebraskans in all corners of the state. Husker followers pine for these days, because the soccer program has made three teaching adjustments since its final 10-win season and has not gained a bowl sport since 2015.
For followers at Memorial Stadium on Wednesday, Nebraska volleyball was greater than a car for coming into the report books: Supporting Cornhusker sports activities ran of their blood.
“It was just like a family thing,” mentioned Zainab Funnah, a sophomore at Nebraska from Lincoln who’s a member of the monitor and discipline staff. “I grew up watching volleyball, football, basketball, everything in Nebraska.”
Trev Alberts, Nebraska’s athletic director, mentioned in an interview that the volleyball coach in these days wished to capitalize on the fervor for soccer, so Nebraska let many soccer followers into volleyball matches totally free in the event that they confirmed their soccer tickets, with the occasions usually taking place in succession and close to each other in Lincoln.
But because the volleyball staff continued to win — capturing its first nationwide championship in 1995, earlier than profitable 4 extra within the new millennium — that free lunch vanished.
Now, good luck discovering volleyball tickets in Nebraska.
The demand has been resounding, and followers who need season tickets have needed to navigate a protracted ready record. The Nebraska volleyball staff has led the game in common attendance — greater than 8,000 — each season since 2013, when it moved to a brand new, bigger area, not counting the pandemic-affected 2020 season. Many of its athletes have additionally benefited from loosened guidelines on endorsements.
According to knowledge from Opendorse, which tracks N.I.L. offers and endorsements, the common N.I.L. compensation per deal for girls’s volleyball gamers within the Power Five conferences since July 2021 is greater than $3,000, with the Big Ten main the way in which.
Though Opendorse doesn’t rank universities by common N.I.L. compensation, a spokeswoman for the platform mentioned the extent of curiosity in a given program is an affordable approximation for a way a lot gamers are making from N.I.L. Lexi Rodriguez, the Nebraska libero who drew the largest cheers throughout Wednesday’s pregame lineup bulletins, has offers with the tax preparation firm H&R Block and the rebates app Ibotta.
Even because the solar set over Memorial Stadium on Wednesday, the social gathering wasn’t over, as a bombastic gentle and fireworks present turned the sky over Lincoln brilliant crimson.
Nebraska doesn’t anticipate to make a killing off the one occasion. Alberts mentioned the college expects web income of $750,000 to $1 million from Volleyball Day, which it’s going to share with the three different faculties that participated. There had been no fast plans for one more occasion subsequent 12 months, he mentioned.
But the match and its report crowd have drummed up curiosity in this system — curiosity that’s prone to pay future dividends for each the staff and the college.
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