Adidas Turning Homer’s ‘Walking Into Bushes’ Meme Into Sneaker

It hasn’t been an excellent month for Adidas, but when the German sportswear large could be counted on one factor lately (or during the last 20 years), it’s discovering methods to squeeze some money out of licensed sneaker offers. Next up: The Simpsons.

Earlier this month we acquired our first have a look at a Simpsons x Superstar collab, which sees practically the complete floor of the shoe coated in blue fuzz to approximate Marge’s hair. It appears precisely like a pair of outdated Cookie Monster sneakers I as soon as purchased for my (then) two-year-old:

Another shoe within the lineup, one leaked earlier at present and this time a Stan Smith, options Homer as an alternative. While initially seeming so much much less concerned than the Marge shoe—perhaps there’s a balding joke right here, I don’t know—flipping the shoe round reveals this one has some fuzz too, however solely on the heel:

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Like the meme itself, that is one thing you may chuckle at if you see it on the web, however spending cash to put on it in your ft? Hrmmmmmm.

Not that Adidas will care. While the corporate’s Yeezy collaboration has turned to ash, and had been price huge cash at its peak, Adidas’ bread and butter within the sneaker enterprise (like Nike’s), isn’t in excessive profile, restricted releases however in two different locations: for essentially the most half, it’s the on a regular basis roster of venerable classics (the Superstar, the Stan Smith, slides, and so on) and to a lesser extent it’s tie-ins like this.

We’ve seen this so much over the previous few years, as the corporate has launched sneakers based mostly on all the things from Game of Thrones to Pokémon to South Park to a earlier Simpsons launch, and whereas many of those come have come throughout wanting a bit naff, some (Pokémon particularly) have been nice!

There’s no phrase on a launch date or value for both of those.