Alesso to Play UEFA World Champions League Kickoff Show – Billboard

One of the world’s greatest sporting occasions goes to get a bit ravey, with Alesso becoming a member of the UEFA Champions League Kick Off Show by Pepsi taking place forward of the UEFA World Champions League.

Happening this Saturday (June 10) at Istanbul’s Atatürk Olympic Stadium, this Kick Off Show will characteristic an look by Alesso, who will play along with co-headlining units by the occasion’s beforehand introduced performers, Brazilian queen Anitta and Nigerian star Burna Boy. The Kick Off Show occurs forward of a match between Manchester City and Inter Milan.

“Football and music have been two passions of mine since the early days of my life,” Alesso tells Billboard, “so it is incredible to be able to combine the two in such a massive way.”

“It’s been hard to keep this announcement under wraps over the past few months of preparation from all teams but we are finally here, ready to showcase this amazing performance,” the Swedish producer, who spent 4 weeks on the Hot 100 final yr along with his Katy Perry collab “When I’m Gone,” continues. “I hope all the fans of football and music are ready to experience something like never before!”

The Kick Off Show and the next match might be broadcast in additional than 200 international locations, with the sport frequently drawing upwards of 350 million viewers.

The occasion has beforehand featured artists from the digital realm, with a 2021 headlining present by Marshmello utilizing digital and prolonged actuality to broadcast the spectacle amidst the pandemic. Last yr’s Kick Off present featured a efficiency by Camila Cabello from France’s Stade de France. Previous performers have included Dua Lipa in 2018 and Imagine Dragons in 2019.