Arch Enemy vocalist Alissa White-Gluz is a captured mermaid in a revealing new advert marketing campaign for PETA (People for the Ethical Treatment of Animals).
To encourage metallic followers to go vegan and cease consuming fish and shellfish, it illustrates the environmental affect of fishing — not to point out the cruelty to the animals.
White-Gluz is a longtime vegan, as is her associate, Misfits guitarist Doyle Wolfgang von Frankenstein. Fishing and the air pollution it causes are the largest contributors to decline in ocean well being and water high quality.
Watch the video down towards the underside of this submit.
The Problem With Eating Fish
“Every time you think you want to go eat fish, you can just choose to eat something else,” White-Gluz says of fish consumption as a part of the PETA marketing campaign.
“The first thing that people are ready to, like, disregard as living animals are sea creatures,” she provides. “We’re, like, invading a completely different environment and just destroying all the inhabitants in it.”
Arch Enemy, the Swedish melodic demise metallic act fronted by the Canadian vocalist, launched the album Deceivers final 12 months. They’re now on tour in Japan and can play Europe by way of the summer time.
Alissa White-Gluz PETA advert
Environmental Impact of Fishing
“Commercial fishing is cruelty to animals on a colossal scale,” PETA explains, “killing hundreds of billions of animals worldwide every year — far more than any other industry. … Due to the enormous number of animals caught, 90 percent of major fish populations are gone.”
Playing on White-Gluz’s occupation as a heavy metallic singer, PETA additionally factors out that consuming fish “likely comes with a side of toxic heavy metals and other pollutants, including PCBs, which can cause liver damage, nervous system disorders, and fetal damage; dioxins, which have been linked to cancer; and radioactive substances, such as strontium-90.”
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Alissa White-Gluz Transforms Into a Haunting Mermaid in PETA Ad
Alissa White-Gluz Mermaid PETA Ad
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