All About Rita Ora’s ‘Personal’ Primark Collab

Would you consider Us if we stated Rita Ora prefers “comfort over everything” on the subject of her wardrobe?

Despite the 32-year-old singer’s repute for over-the-top onstage ensembles and jaw-dropping crimson carpet moments — together with the off-the-shoulder Rodarte robe and metallic platform boots she wore to the 2023 MTV Video Music Awards on Tuesday — September 12, the “Poison” artist’s “ideal” outfit is full of “basics” — very like her new Primark collab. 

Ora opened up about her private fashion and the “deeply personal” assortment, which can be out there on Tuesday, September 19, on the Rita Ora x Primark launch celebration earlier this week. “I’ve always liked to be comfortable — I mean comfort over everything,” Ora completely advised Us Weekly on Tuesday. “For my personal money being spent, I’m very much a multi-use person, so for me basics are crucial. I love T-shirts and pieces that allow me to mix and match.” 

Ora stayed true to herself when it got here to the collaboration, providing cozy gadgets like puffer jackets, a shearling coat, cargo denims, sweaters and T-shirts adorned with Ora’s dagger-through-the-heart image, which references her not too long ago launched album, You & I. While Ora gravitates in the direction of a extra relaxed aesthetic, followers may also discover denim two-pieces, lace attire and different alternatives which are good for a “night out with your girls,” Ora advised Us. 

In addition to giving followers the prospect to imitate her fashion in addition to create their very own, Ora’s work with Primark is sentimental for different causes. 

The Fifty Shades of Grey star has been a fan of Primark for years, counting on the retailer to assist her look fashionable when she “couldn’t afford anything else” whereas rising up within the U.Okay., she defined on the Tuesday occasion. Ora shared that she may at all times discover fashionable outfits that had been inside her finances as the common value of a Primark value is about $45. 

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Rita Ora’s crimson carpet seems to be are simply as stellar as her lyrics. The “For You” singer by no means shies away from sultry moments. She at all times delivers the surprising on the crimson carpet — from daring silhouettes to daring colour combos. In a January 2022 interview with Vogue, the “Let Me Love You” singer shared that her […]

Ora’s Primark collab is 2 years within the making and was co-designed by Primark, Ora and an rising London-based designer named Jawara Alleyne in addition to Rita’s stylist Pippa Atkinson. In addition to attire, the capsule contains equipment in sneakers. 

Of the gathering, Jermaine Lapwood, Primark’s director of future tendencies and innovation gushed in a press launch, “In a world of collaboration overload, it’s more important than ever for brand partnerships to be rooted in genuine authenticity and connection.” 

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Taika Waititi and girlfriend Rita Ora fell in love after deciding to “complicate” their friendship. “[This is the] first photo [from] the night we met four years ago,” Waititi wrote through Instagram in February 2022 alongside a snapshot of him and Ora grinning. “We’ve been mates ever since. Then a yr in the past we determined to ‘complicate’ […]

He added, “We’ve known Rita to be a Primark fan for a long time, but it was only when we ran into her almost two years ago and got chatting that we realized the extent of her love for the brand. The instant chemistry between both parties was undeniable, and today, following months of collaboration, I’m so proud to be revealing Rita Ora x Primark. Bringing together the best of Primark and Rita, I hope the collection allows customers to express their true selves and to show their inner Ora.”