A new title for the Formula 1 grid in 2024 – Visa Cash App RB
AlphaTauri’s new team title has lastly been revealed with Red Bull’s sister outfit to be identified as Visa Cash App RB in the new Formula 1 season.
They have run below the title of Red Bull’s vogue label for the final 4 seasons however have undergone a wholesale rebrand for 2024 amid a change of senior administration on the team and a revised philosophy as they bid to enhance their competitiveness.
Payment large Visa has signed a multi-year deal to be a worldwide associate for each Red Bull-owned groups – the title-winning one based mostly in Milton Keynes and the Italy-based former AlphaTauri squad – and can have its logos on each automobiles, whereas additionally showing in the title title of the rebranded latter. Cash App is a cash app and likewise seems in the complete team title.
The rebranded team’s new livery for 2024 shall be unveiled at an occasion in Las Vegas on February 8.
Daniel Ricciardo and Yuki Tsunoda are once more driving for the team this yr.
In addition to the F1 team, the Visa Cash App RB model may even be used for Red Bull’s entry in F1 Academy, with all 10 groups supporting the all-female collection as it joins the F1 race weekend invoice at seven venues this yr.
“It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s Formula 1 story,” mentioned Peter Bayer, Visa Cash App RB’s chief govt who joined the team final season.
“Faenza [the team’s factory] is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in F1.
“We have a daring imaginative and prescient for the team led on my own and team principal, Laurent Mekies and having future-focused companions such as Visa and Cash App alongside us on that journey is vastly thrilling.”
It is the second new F1 name for 2024 after the Sauber-run team changed their name to Stake F1 team from Alfa Romeo.
Three days of pre-season testing begin in Bahrain on February 21, while the opening grand prix of the 2024 season takes place at the same venue on Thursday February 29-Saturday March 2, all live on Sky Sports F1.
Another new era begins at Red Bull’s other Formula 1 team
The former AlphaTauri team, which initially ran below the Toro Rosso title as much as 2019, have historically served as the feeder team for the principle title-winning Red Bull outfit since being purchased by the energy-drinks large in 2006.
The Faenza-based operation have famously offered the preliminary F1 platform for Red Bull’s most promising junior drivers – with Max Verstappen, Sebastian Vettel and Daniel Ricciardo the headline names to have graduated to careers on the senior team.
But that standing as strictly a junior team has developed in latest years to one thing extra akin to a sibling to Red Bull’s mother or father and they’ll start one other new period in 2024 with an elevated concentrate on enhancing their type in the wake of a disappointing previous two seasons.
In 2023, they registered their lowest-season factors haul for 13 years and solely a late rally in efficiency lifted them from tenth and final to eighth in the Constructors’ Championship.
The team are taking a better quantity of the permitted ‘transferrable elements’ from the senior Milton Keynes-based Red Bull team below F1’s rules, whereas they’re additionally rising their present UK presence. The team at the moment have a satellite tv for pc base in Bicester however they are going to ultimately have a better presence at Red Bull’s primary Milton Keynes campus.
The relationship between the Red Bull-owned groups drew recent criticism from McLaren chief govt Zak Brown final week, who renewed his requires rule adjustments to be made to outlaw what he described as an “A-B team” scenario and the sharing of sure elements. He additionally expressed concern concerning the two Red Bull groups creating nearer ties in the UK.
The Red Bull-owned groups have rejected these considerations and any suggestion they might acquire unfair benefits in the cost-cap period, declaring that the 2 outfits stay autonomous.
With the long-serving Franz Tost leaving the team on the finish of final season, former Ferrari sporting director Laurent Mekies is their new team principal, whereas Bayer held senior roles on the FIA, F1’s governing physique, earlier than becoming a member of as CEO final spring.
In eight-time race winner Ricciardo, 34, and enhancing Japanese driver Tsunoda, the 23-year-old who’s coming into his fourth season on the team, what’s now Visa Cash App RB even have probably the most skilled line-up in their historical past.
24 races in 2024! Watch each spherical of subsequent season stay on Sky Sports F1, beginning with the Bahrain Grand Prix from February 29-March 2. Stream F1 on Sky Sports with NOW
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