Credit: Arturo Homes/Getty Images for Meta
Miami Art Week not too long ago witnessed a revolutionary mix of expertise and music as Austin Millz, acknowledged not solely as a prolific artist/producer, but additionally a real pioneer in his craft, collaborated with Meta for the Meta Sonic Listening Party alongside 10x Grammy-nominated artist Victoria Monét. This dynamic occasion, aligned with Meta’s “It’s Your World” marketing campaign, delivered a singular and immersive expertise that left town buzzing.
Austin Millz is extremely gifted each on stage and within the studio, particularly on the keys, which is a part of what made this so particular. During the occasion, Austin demonstrated the capabilities of the Meta Quest 3 by educating Victoria tips on how to play the piano utilizing the progressive PianoVision characteristic. This stay demonstration added an interactive aspect to the expertise, making a first-of-its-kind blended actuality jam session that blurred the traces between the digital and the actual.
Following the success of final 12 months’s viral Meta House expertise, Meta remodeled Miami Art Week right into a mixed-reality playground, offering a platform for rising artists, musicians, and creators to redefine the way forward for inventive expression. The “It’s Your World” marketing campaign introduced collectively a various array of skills to showcase the limitless potentialities of blended actuality throughout numerous experiences all through town, making it solely becoming that Austin was concerned.
We had the chance to talk with Austin about this expertise and what’s forward, test it out under!
Collaborating with Victoria Monét in a mixed-reality jam session is an progressive strategy. How did the thought for this come about, and what excites you most about merging expertise with stay musical performances?
Austin Millz: I feel merging stay music with expertise is the longer term, whether or not you’re collaborating within the studio or collaborating in actual time and actual life. I feel what simply occurred this previous weekend was the primary of its sort. I feel it’s going to pave the way in which for newer occasions of this nature and push the boundaries of creativity. Meta had the correct thought with the Meta Sonic Listening get together and this expertise. It was nice.
During the session, you used PianoVision on Meta Quest 3 to show Victoria Monét tips on how to play the piano. Can you share extra concerning the inventive course of behind incorporating digital actuality right into a stay music expertise, and the way it enhances the training and collaboration points of the efficiency?
Austin: For positive. Just understanding tips on how to intertwine and actually know tips on how to navigate expertise is one useful factor. But Meta Quest and the PianoVision expertise is so consumer pleasant that truthfully, it’s half and half, the expertise is so wonderful that it will possibly actually enable the consumer to really feel comfy. It offers that actual IRL impact of getting someone in individual serving to you, however the expertise is so wonderful that having an individual there too just isn’t important, however it helps to have someone there only for that actual life facet. This new expertise is so fascinating and progressive which you can simply actually be hands-on with it.
The Meta Sonic Listening Party is a part of Meta’s “It’s Your World.” marketing campaign, celebrating the following era’s inventive expression. How does your collaboration with Meta align with this marketing campaign, and the way do you see expertise influencing the way forward for music and artwork?
Austin Millz: I feel Meta is basically pushing the envelope when it comes to innovation. For me, I’m utilizing Meta on a regular basis—whether or not it’s Facebook or Instagram, and it’s simply actually permitting me to have my music the world over. It’s permitting me to the touch completely different audiences, and permitting me to only actually take my creativity to new heights. I’m tremendous excited for the brand new expertise, as a result of I feel it’s going to take it to a complete different new degree. The “It’s Your World.” marketing campaign has allowed me to create my very own world with Meta.
As a creator your self, how do you personally leverage Meta’s merchandise or immersive expertise in your inventive course of? And how do you assume these instruments can encourage and help different artists in pushing boundaries and exploring new avenues of their work?
Austin Millz: I’m tremendous excited to see what I’m going to do with them. I have already got so many various concepts, even with the Ray-Ban Meta Smart Glasses, I’m undoubtedly going to make use of these throughout my stay reveals. I can seize content material and actually have the consumer or the viewers or individuals watching my content material really feel like they’re at a stay present. That’s one thing that I’m actually wanting ahead to. There’s so many issues when it comes to the apps too which can be in Meta Quest 3 which you can simply actually be hands-on with, and have issues be actually accessible and simply actually be capable of study issues that you simply by no means thought you may earlier than, as a result of Meta’s going to permit you to be hands-on with the expertise. Whatever age you’re, it’s going to permit you to really feel such as you’re getting there. I feel Meta is permitting the typical shopper to essentially be hands-on with something they need to create their very own world.
How do you see occasions just like the Meta Sonic Listening Party contributing to the intersection of artwork, expertise, music, and what influence do you hope that these experiences could have on the inventive neighborhood total?
Austin Millz: I might love for it to only broaden individuals’s ideas. There’s individuals which can be nonetheless on the fence about utilizing this expertise or AI, and I hope that the Meta Sonic Listening Party expertise may transfer individuals one step nearer to specific their ideas and actually stay somewhat, and take a danger in permitting themselves to embrace this new expertise. That’s the way in which of the longer term, so I really feel like Meta is basically main the pressure with this subsequent wave of expertise. I hope that customers who had second ideas about utilizing it will possibly now go, “You know what? Let me just embrace this and embrace the future.”
How have the Ray-Ban Meta Smart Glasses performed a task in your day-to-day inventive course of or interactions?
Austin Millz: Honestly, like I stated earlier, it’s actually one thing that I’m wanting ahead to utilizing at my stay reveals. It’s a better option to seize content material for one thing that I may have been utilizing one other machine for however as an alternative I can simply have the glasses on my face, recording stay. Like I stated, it’s a better means to make use of expertise in a means that hasn’t been achieved earlier than.
Anything else that you simply want to share with the YourEDM readers?
Austin Millz: Yes. I’m occurring a headline tour in 2024 finish of February till June. Go get your tickets on AustinMillz.com and, yeah, I need to see you all at a present quickly! Happy New Year!
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