Ayesha Curry and her sister-in-law are paying homage to their roots and galvanizing others to do the identical with the relaunch of their wine model, Domaine Curry.
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More Details Regarding Domaine Curry
According to Blavity, Ayesha Curry and Sydel Curry-Lee initially got here up with the concept of Domaine Curry in 2015. According to an unique press launch acquired by the outlet, inspiration struck the pair once they toasted to the ladies of their household throughout a household gathering.
The San Francisco Chronicle provides that the model formally launched in 2018 with a Cabernet Sauvignon. Vine Pair notes that Cabernet Sauvignon is “known for its dark color, full body,” and better alcohol content material. Additionally, the wine encompasses a “dry” style that’s finest loved when paired with purple meat entrees.
Furthermore, the San Francisco Chronicle notes that the mix was known as Femme 31. The outlet stories that the identify seemingly references the pair’s favourite bible verse, Proverbs 31.
King James Bible Online notes that the verse discusses the work of the “virtuous woman.”
According to Blavity, Proverbs 31 has been Curry and Curry-Lee’s “guiding principle since the product’s inception.” The unique press launch acquired by the model reportedly provides that the ladies regard the verse as an “ode” to “sisterhood, empowerment, legacy, and self-determination.”
Ayesha Curry & Sydel Curry-Lee’s Latest Wine Releases
The San Francisco Chronicle notes that Ayesha Curry bought her Napa Valley vineyard to the “fifth largest U.S. wine company,” Constellation Brands, in June.
Since then, Domaine Curry has relaunched, including a “Founders Blend” of purple wine. According to Blavity, Curry and her sister-in-law imagine the merchandise “reflect shared values of inclusivity, quality and innovation.”
“Throughout our lives, wine has always been a way to bring our friends and family together. We are fortunate to be surrounded by so many impressive women who inspire us each day, and we hope Domaine Curry will serve as homage to them while also empowering future generations,” Ayesha Curry reportedly mentioned in an announcement shared with Blavity.
Furthermore, the model additionally encompasses a new look — packaging that showcases a “fresh, deep-red label stamped with two women facing each other, holding a burning torch between them.”
“It’s a message of empowerment and letting people know we’re here; we’re here to stay; this is our legacy,” Ayesha Curry defined to the San Francisco Chronicle.
Domaine Curry is now completely distributed in partnership with the Prisoner Wine Company. The San Francisco Chronicle notes that the Currys’ model will finally be bought internationally.
However, for now, it’s completely out there for buy to subscribers of the model’s mailing record. Furthermore, bottle costs vary between $85-$100.
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