Bad Bunny ‘El Apagón’ Music Video Explores Puerto Rico Injustices – Billboard

Bad Bunny isn’t tip-toeing round a number of the most urgent points dealing with his beloved Puerto Rico. In his most up-to-date music video — which actually is an almost 23-minute lengthy documentary for his blunt observe “El Apagón” — the chart-topping artist addresses blackouts and gentrification, amongst different matters, taking goal on the native authorities for his or her inaction in the case of these social points.

“I hope people in PR can watch my video before the lights go out,” he posted on Instagram Stories Friday (Sept. 16), minutes after releasing the clip, which begins with the track’s intro powered by thumping beats whereas that includes locals singing alongside to his track. Then, on the one-minute-mark, the track stops and in come information reviews of blackouts that’ve now grow to be the norm in Puerto Rico, impacting the every day lives of residents — together with kids having to do their homework at midnight.

There are additionally reviews about LUMA Energy, the corporate the Puerto Rican authorities employed to “modernize and maintain” the island’s energy grid, and the little motion they’ve taken to repair electrical energy points. The Puerto Rican energy grid has been in poor form since Hurricane Maria struck in 2017, leaving the island’s power infrastructure in unhealthy form. Bunny has criticized LUMA earlier than, particularly throughout his concert events in Puerto Rico proper earlier than singing this observe.

The video then goes again to the track, this time that includes a handful of individuals at a membership having the time of their lives. Shortly after, the rest of the brief movie is devoted to gentrification and displacing Puerto Ricans are dealing with. “They are displacing the native boricua from here,” a lady says sitting in entrance of a gaggle of people who find themselves determining the place to go after they’ve been displaced from their very own properties.

The documentary’s information reviews are led by Puerto Rican journalist Bianca Graulau, who’s performed important reporting on these matters. On Instagram, she posted: “What an honor for them to trust me to tell the stories of our community. Thank you to all of those that made this project a reality. And thank you, Bad Bunny, for sharing your platform and supporting independent journalism.”

The observe is a part of his Billboard 200-topping album, Un Verano Sin Ti, which at the moment hit its tenth nonconsecutive week at No. 1. Watch “El Apagón: Aquí Vive Gente” beneath: