Amid the sweeping craze of Barbie mania this yr, because of Greta Gerwig’s live-action doll film, one other Barbie-esque undertaking is reportedly on the best way — and this time, it will contain Bratz. According to Deadline, CBS has acquired the rights to “You Don’t Own Me: How Mattel V. MGA Entertainment Exposed Barbie’s Dark Side” by USD legislation professor Orly Lobel, a guide that particulars the parallel journeys of Barbie creator Ruth Handler and Bratz creator Carter Bryant. Per the outlet, the transfer may result in the event of a possible TV collection. Reps for CBS, Mattel, and MGA didn’t instantly reply to POPSUGAR’s requests for remark.
Lobel’s guide pits Barbie’s Mattel in opposition to Bratz’s MGA, two monster firms which have been toy rivals for years. According to “You Don’t Own Me”‘s synopsis, Bryant, a former Mattel worker, took break day from his job in 2000 when he first started designing the idea for his eventual billion-dollar line of Bratz dolls. Two weeks earlier than he stop Mattel, Bryant bought the concept to MGA, resulting in a years-long court docket battle in which Mattel sued Bryant and MGA, claiming to personal the copyright to the Bratz model, per The New Yorker. MGA sued again, contending that Bratz was created throughout Bryant’s hiatus from his former employer.
It’s not but clear how Lobel’s guide in regards to the struggle for mental property will likely be tackled in a possible TV collection. However, Deadline famous that the guide itself deep dives into Handler and Bryant’s again tales, as the 2 good inventors produced impactful creations that, apparently, almost destroyed them in the method.
Gerwig’s “Barbie” film sparked an enormous demand for Barbie-everything this yr, from pink-themed advertising and marketing campaigns far and broad to a longing for extra Mattel-inspired tasks. The New Yorker reported that Mattel has 45 motion pictures in the works impressed by its different toy manufacturers. Meanwhile, Bratz has entered the on-screen dialog as properly, as followers demand one other iteration of its story following the 2007 live-action film, animated TV collection, video video games, and extra.
Discussion about this post