The BFI has discovered a brand new approach to give indies a serving to hand.
The TV and movie group this morning launched the UK Global Screen Fund Data Hub, a free useful resource aimed toward offering the unbiased sector worldwide VoD information and insights into demand and content material worth.
The BFI says the last word purpose is “assisting UK content creators, distributors, sales agents and financiers to make better-informed decisions, devise data-driven strategies and enhance the global opportunities for UK content.”
Data companies Parrot Analytics and Digital-i are offering providers for the hub.
Parrot makes use of a proprietary platform and sophisticated mathematical algorithms to collate billions of social indicators to create a single metric that it says can present perception into the worth and influence of any piece of TV or movie content material. Its providers can be used as the idea for month-to-month experiences into worldwide demand, presenting the 20 most in-demand movie, TV exhibits and skills for the U.S., UK, France, Italy, Germany and Spain.
Digital-i calculates common streaming audiences by discovering the typical variety of whole viewers per minute of particular person items of content material. It will present month-to-month experiences on worldwide viewership, presenting the highest 20 most seen movies and TV exhibits on Netflix and Prime Video within the UK, France, Italy, Germany and Spain.
“The launch of the new UK Global Screen Fund Data Hub allows UK screen businesses access to VoD consumption data for a number of key international markets, identified by our sector stakeholders as a key unmet industry need,” mentioned Denitsa Yordanova, BFI Head of the UK Global Screen Fund. “It is fantastic to be working with Parrot Analytics and Digital-i on responding to this need by providing such valuable insights, both for improved knowledge sharing and to help inform decision-making.”
The hubs launch does after the fee of analysis within the UK Global Screen Fund’s first yr (2021) that explored what sorts of market information can be useful to Indies. The Damask Consulting report really useful the supply of information providers, with a selected give attention to VoD information.
The hub can be up to date on the finish of every month.
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