Big Loud Launches Joint Venture Rock Label With Severance Records – Billboard

Nashville-based Big Loud, house to artists together with Morgan Wallen and HARDY, has revealed a three way partnership with Nashville-based indie fashionable rock label Severance Records.

Former Elektra Entertainment co-president Mike Easterlin, together with former Atlantic Records GM/senior vp of A&R Steve “Stevo” Robertson, function co-presidents of Severance Records. The new label launches with flagship signing Dexter and The Moonrocks, who’re booked by WME’s Mike Krug, and managed by Lion’s Claw Entertainment’s Chris Schoemann, and Joe Greenwald (Marketing & Promotion).

“Stevo and I could not be more excited to be joining the Big Loud family,” Easterlin stated in an announcement. “(Big Loud Partners) Seth (England), Joey (Moi), Craig (Wiseman), and (Big Loud Rock / Big Loud Management Partner + President) Greg (Thompson) have been so supportive from the first time we met about building this partnership together. Watching the company that Big Loud has become in the country space only drives Stevo and I to want to make Severance Records the same kind of force in the alternative space. Our goal is to be rooted in Nashville, but global in vision.”

Prior to his work as co-president of Elektra, Easterlin had labored as president and GM at two of the corporate’s labels – Fueled By Ramen and Roadrunner Records. His profession additionally contains roles at Virgin Records and Island Def Jam. Along the way in which, he’s labored with artists together with Smashing Pumpkins, Lenny Kravitz, Nickelback, Panic! At The Disco, Paramore and Bailey Zimmerman.

During his 25-year tenure at Atlantic Records, Robertson signed Shinedown, Paramore, Rainbow Kitten Surprise, Knox and A Day to Remember, and helped develop artists together with GAYLE, Collective Soul, Seven Mary Three, Matchbox 20 and extra.

“I’m a fan of so much of the music Mike and Stevo have discovered and promoted throughout their careers,” Big Loud Partner / Producer / President of A&R Joey Moi stated in an announcement. “Working with them on building and establishing some incredible new rock and alternative acts is something we’re all really looking forward to.”

“Mike and Stevo have championed some of the most exciting, culture-driving music of the last two decades, so when the opportunity to work with them in this capacity came up, it was an instant ‘yes,’” Big Loud companion and CEO Seth England stated in an announcement. “We’re grateful to partner with them and build a legacy together with Severance.”

“When Mike (Easterlin) and I laid the groundwork for Severance Records, we were driven by a genuine love for rock music and an instinct to follow its evolving path,” Robertson stated in an announcement. “In an trade that appeared to have momentarily turned away from rock, we felt a powerful undercurrent – a shift again in the direction of the genuine sounds of guitars and uncooked angle. Dexter and The Moonrocks struck a chord with us instantly. While being influenced by greats like Nirvana and Kings Of Leon, they’re a bridge to the way forward for rock, mixing influences from rock legends and contemporaries like Rainbow Kitten Surprise and Colter Wall. Their sound is the DNA of Severance Records – rediscovering and redefining rock with a contemporary perspective, particularly with a nod to Southern roots.

“We’re shaping a unique culture. Our focus is alternative – alt-rock, alt-pop, alt-country, and indie rock. We’re drawn to authentic, unconventional sounds. Dexter and The Moonrocks are at the forefront of that. As our first signing, they represent the distinct sound of Severance Records.”