Biggie‘s estate is doing big things with Pepsi Max as they’ve partnered for a global marketing campaign in celebration of Hip Hop’s fiftieth anniversary.
According to AdvertWeek, the soda firm’s marketing campaign goals to “bring the artist’s music to life through both virtual and physical experiences and events.” This consists of artwork installations in main cities around the globe in addition to limited-edition cans that includes the late legend’s picture.
In addition, Pepsi re-released a 1997 Biggie freestyle the place he mentions the corporate. The track was beforehand unearthed in 2020 after being misplaced for many years.
“Nothing can beat the P-E-P-S-I, yes I drink it constantly/ Something ’bout the taste feels great, less filling,” he raps on the observe. “Tell ’em Biggie said to drink it all, don’t test me/ Nothing else beats a Pepsi / If it is, let’s see/ I’m thirsty.”
You can hearken to the observe under:
In October 2020, forward of Biggie’s induction into the Rock and Roll Hall of Fame, Pepsi launched an animated music video that includes the beforehand unreleased freestyle. It was initially laid on the legendary D&D Studios in New York City and in 2020, was delivered to life by former Def Jam Recordings inventive director Cey Adams and DJ Enuff.
In a press release concerning the new partnership, Biggie’s mom, Ms. Voletta Wallace, stated: “As we celebrate the 50th anniversary of Hip Hop and its cultural impact on our world, we’re excited to honor Christopher’s legacy and continue bringing his music to a new generation of fans.
“While his art is timeless, we’ve been working with Pepsi to commemorate my son’s artistry and connect his music with the sounds and artists of today. We hope fans will enjoy it as much as we do.”
![LL COOL J Clears Up Biggie's Alleged 'Who Shot Ya?' Diss: 'I Was In The Studio With [Him]'](https://i0.wp.com/static.hiphopdx.com/2023/08/ll-cool-j-clears-up-biggie-who-shot-ya-diss-250x142.jpg?resize=250%2C142&ssl=1)
LL COOL J Clears Up Biggie’s (*50*) ‘Who Shot Ya?’ Diss: ‘I Was In The Studio With [Him]’
Biggie’s son, CJ Wallace, added: “In this pivotal year of music, Hip Hop cannot be discussed without my dad. My dad is synonymous with rap, and his influence is unmatched. Taking one of his most well-kept secret flows out of the vault and working directly with Pepsi, the brand he cites, is pretty dope.”
Last month, it was additionally introduced that CJ has partnered with TIME Studios for a brand new documentary chronicling the legendary late rapper’s life. Understanding Christopher Wallace is about to be an intimate have a look at the lifetime of one of many best rappers of all time from the angle of the son who by no means knew him.
Recounted from the point of view of Christopher “CJ” Wallace — who was simply 5 months outdated on the time of his father’s loss of life — the documentary is a twin narrative that navigates between the lives of each Christopher Jr. and Sr. – spanning from the 2020s again to the Nineteen Eighties – exploring ideas of id, legacy, and fatherhood.
In the doc, CJ will uncover new revelations behind his father’s life story, discovering unseen private results, music, picture, and photographs, and asking deep, and troublesome questions of the late legend’s confidants, associates, and family members – together with among the greatest names in Hip Hop, together with his mom, singer Faith Evans, in addition to Jadakiss, Lil Kim, Lil Cease and extra.
Discussion about this post