Billy Eichner‘s new romcom fully bombed on the field workplace — and he seems to be chalking it up to homophobia throughout the nation.
The comedian-turned-actor took to Twitter Sunday to acknowledge the low ticket gross sales — the film solely raked in $4.8 million domestically, putting 4th this weekend — and he is undoubtedly bummed by the underwhelming turnout … regardless of the very fact the movie is objectively strong.
Last evening I snuck in and sat behind a bought out theater taking part in BROS in LA. The viewers howled with laughter begin to end, burst into applause on the finish, and a few had been wiping away tears as they walked out. It was actually magical. Really. I’m VERY happy with this film.
— billy eichner (@billyeichner) October 2, 2022
@billyeichner
He writes, “Last night I snuck in and sat in the back of a sold out theater playing BROS in LA. The audience howled with laughter start to finish, burst into applause at the end, and some were wiping away tears as they walked out. It was truly magical. Really. I am VERY proud of this movie.”
BE additionally went on to declare that — regardless of ‘Bros’ being hailed as one of many funniest comedies in latest reminiscence — a theater chain referred to as Universal to say they had been pulling the trailer due to the homosexual content material. He says Universal was in a position to persuade them to hold it.
That’s simply the world we dwell in, sadly. Even with glowing opinions, nice Rotten Tomatoes scores, an A CinemaScore and so on, straight folks, particularly in sure components of the nation, simply didn’t present up for Bros. And that’s disappointing however it’s what it’s.
— billy eichner (@billyeichner) October 2, 2022
@billyeichner
Billy provides, “That’s just the world we live in, unfortunately. Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros. And that’s disappointing but it is what it is.”
His last thought hits his level proper on the top … “Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!!”
Billy’s proper about one factor … the film was positively reviewed by critics and normies alike — so by all accounts, it is fairly darn good. As for why it did so poorly, it is exhausting to say. It was marketed pretty closely by the studio … with the trailer getting a number of play in theaters and billboards throughout the L.A. space.
It’s fairly clear although … Billy sees it as lingering bigotry. 🤷🏽♂️
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