BOOM teams with IMG for licensing Keanu Reeves's BRZRKR

Coming quickly: BRZRKR lunchboxes, motion figures, and shoelaces. BOOM! Studios has introduced a multi-year deal with international licensing firm IMG that may see IMG handle shopper merchandise licensing alternatives for the hit Keanu Reeves-created franchise. IMG will work to develop BRZRKR exterior of comics in order that, as BOOM! places it, “fans [can] engage with the series’ distinctive themes in new ways, including through apparel and accessories, collectables, toys, food and beverage, and location-based experiences.”

Co-written by Reeves and Matt Kindt, illustrated by Ron Garney, coloured by Bill Crabtree, and lettered by Clem Robins, BRZRKR follows an immortal mercenary, B. (who, seen beneath, occurs to look rather a lot like Reeves), as he hunts for the key behind his immortality. A Netflix adaptation of the comedian is already within the works.

BRZRKR discovering its means into the palms of IMG isn’t any shock given Reeves’s involvement. Reeves is represented by WME, which is owned by dad or mum firm Endeavor, which additionally owns IMG. In the PR asserting the partnership, BOOM!’s Filip Sablik and IMG’s Gary Krakower expressed the requisite enthusiasm:

“The immortal universe of BRZRKR has captured the imaginations and flamed the passion of fandom around the world, and we’re only beginning to scratch the surface of the potential of this amazing franchise. We are thrilled to have IMG, the global leader in licensing consumer products, as our exclusive partner to unleash the full potential of Keanu Reeves’ visionary creation,” mentioned Filip Sablik, BOOM! Studios’ President of Publishing & Marketing.

Gary Krakower, Vice President of Licensing for IMG, mentioned, “BRZRKR is the most exciting original comic book series launched in recent times. With its team of talented celebrity creators, thought-provoking themes and gripping narrative, this series has all the ingredients to become the next big comic universe. We are delighted to come on board as BRZRKR’s global licensing representative and help grow its reach and awareness through targeted consumer offerings.”

Licensing BRZRKR, one of many largest hits BOOM! Studios has ever had, would possibly really feel like a certain factor, particularly given Reeves’s reputation and the aforementioned Netflix adaptation. Still, one wonders what merchandise lend themselves to tie-in with a hyperviolent, adult-oriented comedian about an immortal warrior. That youngsters’ lunch pail we talked about earlier? Probably not going to occur.

Still, the Reeves renaissance received’t be stopped, and with SAG/AFTRA nonetheless at the moment on strike the actor could also be trying for alternate sources of revenue. How a lot this new deal will herald for him or the opposite events concerned shall be attention-grabbing to see.

You can inquire about licensing BRZRKR for breakfast cereal, pajamas, and laundry detergent right here.