Bourbon & Beyond descends upon the Kentucky Expo Center in Louisville yearly, and the boozy music pageant is well known for its all the time glorious lineup. This yr, followers will likely be handled to performances from headliners like Jack White, Alanis Morissette, Kings of Leon and Pearl Jam alongside rising stars like Madison Cunningham and S.G. Goodman — and podcast followers get a stay taping of The Always Sunny Podcast with Rob McElhenney, Charlie Day, and Glenn Howerton. Of course, one of many foremost sights outdoors of the music itself is within the title: Bourbon.
But whereas Kentucky is well known because the bourbon capital of the world (and distillers from throughout will likely be there to supply tastings for aficionados and newcomers alike), the pageant can also be acutely conscious that individuals who abstain from ingesting — whether or not they’re in restoration or merely dislike the stuff — make up a giant contingent of their viewers. With a rising consciousness round how musical festivals can foster a celebration tradition that excludes anybody not prepared or excited by collaborating, Bourbon & Beyond has teamed up with The Phoenix’s National Sober Active Community, which fosters a group for these in restoration. The pageant could appear to be an unlikely dwelling for a corporation with a spotlight of “build[ing] a sober active community that fuels resilience and harnesses the transformational power of connection so that together we rise, recover, and live,” but the 2 work completely collectively.
Operating in over 163 counties throughout 42 states, The Phoenix has greater than 131,000 new members since 2006 and makes use of health, energetic way of life practices, and psychological well being consciousness to help folks of all ages, races, and creeds in restoration. In their very own phrases, the group’s ice-climbing proprietor created The Phoenix “to be a safe, sober active community of peers who support each other every day on the journey to recovery.”
In addition to music festivals, The Phoenix emphasizes the ability of all types of actions (mountaineering, yoga, operating, crossfit, boxing, and so forth.) as greater than only a software to assist these in restoration distract themselves from the battle they face. That energetic way of life mentality traces up flawlessly with Bourbon & Beyond’s messaging and aesthetic — even when it looks like the pageant’s antithesis based mostly on identify alone.
Bourbon & Beyond is rightly a vacation spot for bourbon and music lovers throughout the nation, however it doesn’t must be an alcohol-soaked weekend for attendees or artists. Bourbon & Beyond actually has the potential to be a whiskey epic, however organizations like The Phoenix assist the pageant present all that’s “Beyond” as effectively.
Discussion about this post