Will Ward‘s international administration, manufacturing, publishing and enterprise growth firm Fourward has now launched a file label, Billboard can reveal.
Dubbed Fourward Records, the label has already signed buzzy folk-pop artist Brenn! beneath a licensing and partnership settlement with Justin Lubliner‘s Dark Room imprint (through Interscope Records), in addition to indie-rock band Sarah and the Sundays in a licensing and partnership cope with AWAL.
“I am excited to expand and grow the Fourward brand into the records space,” mentioned Ward in a press release. “Our focus is to continue developing artists early, through the lens of a global management firm. Whether it be records, publishing or management, we provide an environment where developing talent can build a community of trusted collaborators to help properly grow their careers.”
Fourward head of music Joey McCarthy added that the file label “is something we have talked about for a long time, and we have strategically built into this launch. The goal is for our artists to feel like they are getting management-like strategy and treatment across the board.”
McCarthy moreover shouted out Fourward A&R and artist supervisor Jake Sarno, noting that the govt “has been instrumental in identifying talent early and helping us grow the music division. I’m excited for what Fourward’s future holds and the careers we are going to help impact along the way.”
Brenn! just lately scored his first-ever entry on a Billboard chart with “4runner,” which debuted at No. 43 on Hot Rock & Alternative Songs with 1.4 million streams earned in its first week of launch. Hailing from Tuscaloosa, Ala., the singer-songwriter has launched three further songs on streaming providers: “Oh,” “Vintage Tees” and “Closer.” Sarah and the Sundays have launched two albums up to now: 2019’s So You’re Mad About the Cups and 2021’s The Living End.
Earlier this month, Fourward additionally launched Fourward Ventures, a $50 million, early-stage progress fund actively investing in sectors together with well being and wellness, sustainability and client packaged items.
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