Bruce Willis denies reports he sold rights to his face to a deepfake company to create a 'digital twin'

A consultant for Bruce Willis has denied forming an settlement with a deepfake company that might give them the rights to his face.

The odd assertion from the Die Hard actor’s rep comes after rumours unfold on-line that Willis was within the motions of manufacturing a “digital twin” who might act for him.

The 67-year-old retired from appearing this yr, after being identified with aphasia – a neurological dysfunction that impacts the way you talk and impacts speech and reminiscence.

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Bruce Willis attends the UK Premiere of "Glass" at The Curzon Mayfair on January 9, 2019 in London, England. — Bruce Willis’ consultant has denied promoting the rights to his face to a deepfake company known as ‘Deepcake’. (Getty)

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The consultant advised The Hollywood Reporter“[Willis] has no partnership or agreement with this Deepcake company.”

Deepcake presents “AI solutions” for video manufacturing, and markets itself because the producer of “digital twins”. The company claims to work with a variety of A-list celebrities.

Yet whereas the hearsay of a “deal” struck between Willis and Deepcake has been snuffed out, the BBC has confirmed Willis’ face was used as soon as by the company to create a digital twin.

“What is true is that a deepfake of Bruce Willis was used to create an advert for Megafon, a Russian telecoms company, last year,” the publication reports. The expertise used for the advert was reportedly created by Deepcake.

Bruce Willis with wife Emma Heming. — Willis, who’s married to mannequin Emma Heming Willis, appeared in an commercial for a Russian company lately. (Instagram)

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Deepcake claimed to have labored intently with Willis’ crew on the advert: “What he definitely did is that he gave us his consent (and a lot of materials) to make his Digital Twin,” they advised the BBC.

As for whether or not they had purchased the rights to Willis’ face, the company denied these claims.

“The wording about rights is wrong… Bruce couldn’t sell anyone any rights, they are his by default,” a consultant for the company stated.

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