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“Who drinks Budweiser? You know the type,” narrates Kevin Bacon at the beginning of Budweiser’s industrial for Super Bowl LVII. In the advert, titled “Six Degrees of Budweiser,” a single-six pack will get shared with folks from all walks of life, all onerous at work grinding their approach to the following degree of their private and/or skilled success. The industrial celebrates “those who don’t back down,” as Kevin says, “and the ones who don’t quit.” Cue Metro Boomin in his studio, placing collectively the following massive hip scorching hit earlier than taking a Budweiser break.
“They say all people are six degrees of separation away from each other,” narrates Bacon because the Budweiser will get handed to a yard barbecue. “But some are just a six-pack away. The people who share the same spirit share the same beer.” The industrial ends with that iconic tagline: “This Bud’s for you.”
“The thing about Super Bowl ads is that you have thirty seconds to get people to feel something – to laugh, to cry, to be inspired,” Kevin Bacon mentioned in a press launch with the advert. “I loved bringing back the six degrees concept for this year’s Super Bowl because, at its core, the concept has always been about connection. I was especially drawn to the ending when a Budweiser is handed to the camera, and I say, ‘This Bud’s For You.’ I think this ad is going to stick with people.”
While we don’t get to see Kevin, those that do seem in it. Metro Boomin is featured working alongside PineappleCITI, a singer/rapper who pulled herself again on her ft – actually – after an accident left her unable to stroll for 2 years. Robert Moran, a development employee with the Steedle Brothers Company, hosts the BBQ. He’s working onerous to maintain his father’s legacy of expertise alive following his sudden loss of life. Theophilos Okuribido runs the meals truck and launched Fry Day, the place he shares good meals together with his neighborhood. On the basketball courtroom, we see Damian Young enjoying for the Hometown Heroes. And there’s Laura Estra, who co-founded a neighborhood group in the course of the pandemic centered on strengthening neighborhood ties when it felt every part was coming aside.
“Throughout Budweiser’s history, the brand has championed the American spirit – the values and ideals that connect all our consumers no matter where they live or what they do,” mentioned Kristina Punwani, Head of Marketing, Budweiser, in that press launch.
“In bringing back our iconic tagline, ‘This Bud’s For You,’ we are also evolving the meaning behind the phrase,” continues Punwani, “from something that used to signify the end of the work day to a mantra that embodies the modern consumer and all their side hustles, passion projects, and career successes. We are going to continue this focus on intentional and authentic connections with our audience around topics and passion points that matter most to them, like sports and music in 2023 and beyond.”
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