Carlos “Charly” Pérez, who for over twenty years led public relations and later promotion for Universal Music Latino, has been named senior vice chairman for communications and public relations for Warner Music Latina, efficient instantly, Billboard has realized.
Pérez will probably be based mostly in Miami and report back to Roberto Andrade Dirak, managing director of Warner Music Latina, with whom Pérez beforehand labored intently with when Andrade Dirak managed Colombian star Sebastian Yatra.
In his new position, Pérez will craft methods to advertise WM Latina’s artists and folks throughout a variety of various media retailers to a enterprise and shopper viewers. He can even work intently with Ruben Abraham, svp of selling and artist technique, in addition to Hector Ruben Rivera, svp and head of A&R, Latin Music, who each additionally report back to Andrade Dirak.
Pérez is widely known as a beacon of information, integrity and professionalism within the Latin music world in addition to for his knack for singling out promising new acts, having pushed for early protection of future superstars like Karol G, Feid and Sebastian Yatra, to call only a few.
Pérez can also be notably useful given his deep data of the pop, city and regional Mexican markets.
Indeed, he began out 26 years in the past working as an assistant to the International division at Mexican media firm Televisa, the place he later grew to become a label supervisor. He later joined Univision Music Mexico as a label supervisor, focusing largely on regional Mexican music and dealing with acts like Los Tigres del Norte, Ana Bárbara, Banda El Recodo and Jenni Rivera, and subsequently moved to Miami as press and tv coordinator.
Pérez rose steadily by means of the ranks and after Univision Music was acquired by Universal Music Latin Entertainment, he labored as nationwide publicity director. In 2020 he was promoted to worldwide vice chairman of public relations and promotions, overseeing the mum or dad label, Machete Music and Capitol Latin and dealing intently with regional Mexican labels Fonovisa and Disa.
“I’m very happy and grateful for this huge opportunity to become part of the Warner Music Latina team,” stated Pérez. “I’ll bring my experience to bear as we continue to evolve our company, enhancing our value proposition to artists, and positioning ourselves as a leader at the intersection of music and technology.”
Roberto Andrade Dirak provides: “Charly is an amazing addition to the team here at Warner Music Latina. His knowledge and experience transcend genres and borders, and he’s helped take some of the best Latin music to every corner of the world, empowering the careers of the artists he’s collaborated with. We’re delighted to have him join us.”
Pérez leaves Universal on good phrases.
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