EXCLUSIVE: Cinema tech agency CJ 4DPlex and Cinema Plus, Azerbaijan’s main cinema chain, have inked a deal to carry the landlocked nation its first 270-degree panoramic ScreenX auditorium.
The two firms locked the deal on the META Cinema Forum in Dubai. As a part of the settlement, the ScreenX theater shall be put in at 28 Mall in Baku, Azerbaijan’s capital metropolis. The 28 Mall at the moment homes six screens inside its multiplex. The ScreenX auditorium is ready to open this December in time for the discharge of Warner Bros.’s sequel Aquaman and the Lost Kingdom.
This deal extends CJ 4DPlex’s enterprise within the Eurasian nation the place, in 2021, they put in a 4DX display at Cinema Plus’s Daniz Mall in Baku.
“We are delighted to expand our partnership with Cinema Plus by introducing the inaugural ScreenX theater in the beautiful country of Azerbaijan,” Jongryul Kim, CEO of CJ 4DPLEX, stated. “The 270-degree panoramic viewing technology will redefine the way Cinema Plus’s patrons enjoy movies, offering a level of immersion that’s simply unmatched and can’t be replicated at home.”
Murat Camci, CEO of Cinema Plus, added: “Bringing the future of cinema to our screens has always been our mission, and our partnership with CJ 4DPLEX enables us to do just that. Our collaboration with the CJ 4DPLEX team has already brought 4DX to Cinema Plus. Now, with the introduction of the first-ever ScreenX auditorium in Azerbaijan, we continue to lead the way in delivering cutting-edge cinematic experiences to our audiences.”
CJ 4DPlex, which is a part of Korea’s CJ Group, has put in ScreenX auditoriums in 42 international locations worldwide. The know-how is the world’s first multi-projection cinema with an immersive 270-degree area of view. CinemaPlus’s community contains greater than 50 screens and 5000 seats throughout 9 cinema websites.
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