The distribution order doth change! DC has simply introduced a brand new deal for distributing its periodicals and graphic novels with Universal Distribution, a Canadian based mostly distro for comedian books, tabletop video games, CCG’s, buying and selling playing cards, role-playing video games, equipment, and toys for over 30 years.
The deal takes impact in October – DC will proceed to be distributed by Lunar and Diamond UK for comics retailers, and PRH for bookstores.
It’s an fascinating transfer in that it clearly expands DC’s attain to shops that don’t need to do enterprise with Lunar for no matter purpose.
It’s additionally fascinating in that Universal has lengthy been within the combine for distributing comics – even with Diamond’s close to monopoly, they;ve been promoting comics to retailers in Canada for years. In truth through the Great Shutdown of ’20, Universal was urged as an alternate distributor for periodicals, and several other smaller publishers signed on with them – they usually at present promote comics from DC, Marvel, Image and extra on their web site. And they even have their very own retailer summit!
“This agreement enables us to provide retailers with the tools they need to grow their DC business,” mentioned Angelo Exarhakos, CEO of Universal Distribution. “Our primary focus has always been to work closely with our key partners to help retailers provide a great experience for their customers. We are huge fans of DC and are extremely excited with this new relationship between our companies.”
“The DC and Universal Distribution partnership is an exciting opportunity to reach new audiences with DC’s iconic Super Heroes and Super-Villains,” mentioned Nancy Spears, DC’s Vice President of Sales & Marketing. “Our new partnership with Universal is in line with DC’s overall strategic vision intended to improve the health of, and strengthen, the Direct Market and grow the number of fans who read comics worldwide.”
Spears added one other assertion affirming DC’s dedication to the direct market.
“This move sees DC doubling down on its distribution strategy, and further mitigating operational and supply chain disruptions,” continued Spears. “DC is committed to looking for ways, together with our new partners, to better serve our fans. We remain committed to the Direct Market and look forward to growing the network of comic book retailers get the best comic books and graphic novels to fans in the most efficient and seamless manner.”
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