deadmau5 has inked a cope with CoCo Vodka, a model of arduous coconut water, for his first-ever liquor endorsement.
Attendees of assorted deadmau5 concert events will now be capable to buy CoCo Vodka merchandise onsite on account of the distinctive partnership, which the model’s co-founder, Mark Convery, known as “surreal.”
Fans had been not too long ago in a position to style the brand new merchandise at Colorado’s iconic Red Rocks Ampitheatre, the place deadmau5 hosted a “mau5hop” pop-up throughout his headlining “We Are Friends Tour” cease on November 4th and fifth.
“There is something to be said about a drink in a can that tastes so good,” deadmau5 mentioned in a press release shared with EDM.com. “Plus they are an independent Canadian business, so I like to support.”
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Jarett Lopez/EDM.com
CoCo Vodka was launched in 2019 by Convery and Av Grewal, who developed the model’s two flagship drinks, “The Perfect Escape” and “The Original Hard Coconut Water.” Along with 5 different merchandise, they’re now obtainable in 31 U.S. states and 6 provinces in Canada.
“Partnering with worldwide icon like Joel and the deadmau5 team is surreal,” Convery mentioned. “Av and I are huge deadmau5 fans, and we have no doubt all the fans will equally enjoy CoCo Vodka as much as we all enjoy deadmau5’s music.”
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