Deadmau5, Porter Robinson, & more headline debut Jackpot NYE in Las Vegas [Interview + Giveaway]

If you’re nonetheless struggling to determine what to do for New Year’s Eve, Las Vegas has a model new possibility so that you can sink your tooth into.

Since its inception in 2012, RVLTN has all the time prioritized giving visibility to rising artists on the rise – with the intention of continuous to pipeline them into bigger alternatives. Over the years RVLTN has helped nurture and develop the native following for an ideal many digital acts, who’ve transitioned from opening tour help to most important stage headliner. As a prime competitor in the Vegas market, RVLTN seeks to exceed branding expectations when in competitors with bigger conglomerates in the identical or neighboring markets.

Taking place on December 30-31, the inaugural two-day occasion JACKPOT NYE shall be hosted on the Downtown Las Vegas Events Center. The lineup’s heavy-hitters embody Deadmau5, Porter Robinson, Rezz, and RL Grime, with further performances from Black Tiger Sex Machine, Ghostrydr (Ghastly b2b Joyryde), Marauda, Versa + more.

To have a good time this new pageant, we’re giving one fortunate winner two VIP tickets to Jackpot NYE in addition to a meet & greet with Black Tiger Sex Machine and a merch bundle, together with objects from BTSM’s personal assortment.

Tickets for JACKPOT NYE 2023 can be found now and may be bought right here.

Ahead of the occasion, we spoke with Marcel Correa, Chief Executive Officer of RVLTN, and Joe Borusiewicz, Partner & Executive Talent Buyer, about what makes their occasion particular in a city that’s so characterised by larger-than-life occasions and among the greatest EDM artists in the world year-round.

We know Las Vegas is a year-round vacation spot for occasions, dwell music, performances, or in any other case. A whole lot of the key visitors appears to come back in the course of the summer time months for apparent causes. When selecting a vacation spot, why ought to folks consider Las Vegas?

(Marcel) As an leisure vacation spot Las Vegas is actually in a category of its personal. Whatever you’re into may be discovered right here 24/7/365. It hasn’t all the time been that method for each style of music although. Over the final decade plus we’ve been totally devoted to making sure that every one genres of digital music have a seat on the desk and get pushed ahead inside this neighborhood. Locals really feel the necessity to journey rather a lot much less regularly to expertise their favourite artists for the reason that inception of RVLTN.

(Joe) While you would argue each weekend in Vegas is a celebration weekend, New Year’s actually takes it to an entire different degree. You have a whole bunch of 1000’s of individuals from all around the world converging on town directly and there’s undoubtedly no scarcity of leisure choices. In including Jackpot to the fold our goal is to present town a correct vacation spot occasion, one thing vital sufficient to carry its personal in a hypercompetitive house and have the potential to grow to be an annual custom for vacationers and locals alike.

RVLTN has been lively in Las Vegas for a decade, set aside from the glitz and glamor of the key resort properties like Omnia, Hakkasan, and Zouk. With a sure diploma of legacy in town, what are you providing followers that they wouldn’t discover in a resort foyer nearer to their room and buffets and slot machines?

(Marcel) We’ve all the time taken satisfaction in offering a substitute for the standard nightclub expertise on The Strip. In our world there are not any costume codes, no velvet ropes, and no overzealous doormen that appear to get pleasure from hassling your group and on the lookout for a solution to deny your entry. You don’t want an excellent ratio of ladies to guys, you don’t must arrive earlier than a sure hour, and also you don’t want to interrupt the financial institution to attend. The nightclubs thrive on selling a way of exclusivity, whereas our occasions are extraordinarily inclusive areas the place everybody feels welcomed. It’s an entire completely different vibe and environment, though we’ve got created VIP choices for individuals who favor an elevated expertise. Las Vegas has a lot to supply past the Strip. Jackpot NYE is a good instance.

(Joe) With Jackpot particularly, no different occasion in town this New Year’s weekend delivers more bang for the buck from a programming perspective. Instead of 1 artist and one sound you get fourteen world-class performers over two nights. Whether you like dubstep, huge room, future bass or home music with a Latin twist, you’ll discover one thing on this lineup that you just get down with.

The headliners for Jackpot NYE are simply prime tier in any market, with deadmau5, Porter Robinson, Rezz, and RL Grime making appearances over the course of the weekend. Was there any form of haggling behind the scenes to persuade them to play Vegas quite than another occasion elsewhere?

(Joe) Honestly, not as a lot as you may assume. We had a transparent imaginative and prescient of what we wished Jackpot to be in phrases of the caliber of the lineup, the unapologetically Vegas-inspired branding, and the general expertise itself. We pitched the idea to the artist groups and fortunately most of our first decisions had been utterly sport for it. Some of this yr’s acts play the native nightclub circuit regularly. The alternative to be part of one thing like Jackpot, I believe, is more distinctive.

(Marcel) Las Vegas has all the time lacked 18+ choices on NYE weekend. Over the years we’ve watched pals journey out of state, make plans to wander the Strip, attend a home get together, or simply watch the countdown from dwelling after dinner. It made a whole lot of sense for us to step up and attempt to present an expertise for locals and vacationers alike. This is our favourite lineup up to now and it lands on the most important get together weekend of the yr, in the most important leisure vacation spot in the nation. Everyone who attends Jackpot NYE is in for a serious shock as we’re going all out for this one.

Do you see a sort of synergy with the casino-based nightclubs so far as bringing new folks to town? Located off the strip, RVLTN undoubtedly offers vacationers and attendees a a lot completely different view of town than what is usually popularized in media.

(Marcel) It’s true, and as you may anticipate our strategy to advertising and marketing our occasions and attracting new attendees can be a lot completely different than the methods of the nightlife trade. The overwhelming majority of the RVLTN group are Vegas locals. We grew up right here, went to high school right here, and we love this metropolis. It’s a lot completely different than out-of-towners trying to capitalize on the neighborhood. Everything we do is designed to develop the scene and the local people whereas discovering inventive methods to draw new folks from world wide to expertise our occasions.

(Joe) I believe the on line casino golf equipment and furthermore the Strip as an entire wins by promoting the stereotypical picture of what Las Vegas has to supply, whereas we win by promoting the choice: that there’s a lot more to the native panorama than you will discover on Las Vegas Blvd. Our advertising and marketing mannequin is considerably of an inside-out strategy; we consider that by delivering for the local people and producing a powerful portfolio of choices all year long, our occasions grow to be the place locals convey their pals. Nothing beats word-of-mouth.

Apart from the debut of your first NYE pageant, is there the rest that RVLTN is trying to innovate in 2023?

(Marcel) 2023 is shaping as much as be RVLTN’s greatest yr up to now. Some issues to anticipate are more large-scale occasions, new branded experiences, growth into new markets, and bigger exhibits from our total household of manufacturers.