Diddy Sues Diageo For Alleged Racist Neglect of His Tequila Brand

Diddy‘s booze firm claims a British alcoholic beverage firm he is partnered with left him and his tequila for useless … a transfer he alleges is steeped in racism.

The music and enterprise mogul’s alcohol LLC, Combs Wine and Spirits, simply filed a lawsuit towards Diageo … the UK-based booze behemoth behind manufacturers like Ciroc, which Diddy has backed for fairly a very long time — and really efficiently, too.

In the docs, obtained by TMZ, Diddy’s group claims he is been in a partnership with Diageo to steer all advertising and marketing and innovation. Diddy says, after he sparked booming gross sales for Ciroc, the businesses determined to go in collectively on DeLeon Tequila.

Unfortunately, per Diddy, Diageo has allegedly turned its again on each him and DeLeon … to the purpose that Diddy says it is stifled development and, extra importantly, his backside line.

Diddy claims, over time, Diageo has refused to correctly market/put money into DeLeon — whereas happening to offer most of its consideration and assets to its different tequila strains like Don Julio or Casamigos. He believes that is racist.

For starters, Diddy alleges Diageo’s neglect has risen to startling ranges — he claims his tequila has repeatedly been out of inventory at retailers throughout the nation, together with big markets in states like California and New York.

Diddy and co. say they believe the rationale for that is as a result of colour of his pores and skin … claiming “Diageo has typecasted Ciroc and DeLeon, apparently deciding they are ‘Black brands’ that should be targeted only to ‘urban’ consumers.”

Not simply that, however he even alleges he is been informed by a Diageo exec that he is likely to be getting the assist he is needed if he was Martha Stewart — once more, suggesting they did not view him as something greater than a megaphone for one particular neighborhood.

Bottom line … Diddy says he is been on his personal attempting to get DeLeon Tequila off the bottom, and now Diageo ought to should pay up for failing to reside as much as its contractual obligations to assist his manufacturers, and is asking the Court to order his firm will get the identical therapy as Diageo’s different manufacturers.