DJ Khaled says his We The Best x Air Jordan 5 collaboration is the largest launch in Air Jordan collab historical past.
The famed music determine made the assertion in a brand new episode of Sneaker Shopping with Complex‘s Joe La Puma that was published on Monday (October 9). Standing in his We The Best Snipes superstore in Miami Beach, Khaled shared the news about the salmon-colored kicks.
“The We The Best 5s, the Jordan 5s, was the biggest release number-wise in Jordan-collaboration history,” he said. “Do your research and get to it ASAP. We’re speaking numbers. Because once I put these out and the Coconuts, I wished to ensure we did a worldwide factor.”
He continued: “And we did it big. Any Jordan release is gonna be the biggest, [but] I was just excited to make history for my first sneaker release.”
Backing up his claims, Complex discovered a clip the place Jordan’s VP of Entertainment Marketing, Reggie Saunders, confirmed what Khaled stated.
“This is the largest launch of any collaborator we’ve ever worked with,” he says within the clip. Watch the complete Sneaker Shopping episode beneath.
This explicit We The Best x Air Jordan collaboration arrived on Cyber Monday in 2022, retailing for $225. DJ Khaled first revealed the collaboration in April of that 12 months, showcasing three different colorways that appear to be unique to household and associates. Khaled acquired a stamp of approval from Kanye West after exhibiting him some pattern pairs earlier this 12 months.
The legendary Jadakiss was tapped to assist promote the collab, with the advert spot arriving simply weeks earlier than the kicks touched down.
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They ain’t imagine in us, MJ did,” DJ Khaled says within the industrial earlier than passing the torch to Kiss – who proceeds to spit a set of fiery bars concerning the kicks.
“No matter what, all I ever knew was keep flowing/ Air Jordan 5 We The Best keep going/ Because they didn’t believe in him, only thing you see me in/ The colorway’s amazing, the leather’s premium,” Jada raps.
The sneakers are half of a bigger “We The Best” assortment.
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