Image Source: Getty / Gregory Shamus
Rihanna’s halftime efficiency on the Super Bowl on Feb. 12 was unparalleled. In addition to delivering a medley of her best hits, the singer and entrepreneur used the second to announce her second being pregnant, subsequently making historical past as the primary pregnant halftime present performer. From the primary few chords of “B*tch Better Have My Money” to the swelling crescendo of “Diamonds,” Rihanna placed on an unforgettable present — however did she do all of it free of charge?
Do Super Bowl Halftime Performers Get Paid?
“The NFL covers all costs associated with the show and the performers are paid union scale,” an NFL spokesperson advised POPSUGAR. “This is not an appearance fee but the artists are indeed paid union scale.”
Per NFL coverage, the league doesn’t pay performers an look charge, however they do pay artists union scale: a minimal cost decided by the actor’s union. This quantity, dictated by the Screen Actors Guild, averages to about $1,030 per day, in line with Newsweek. For dancers, the quantity is within the vary of $788 to $1,030 per day and $607 a day for rehearsals.
As such, the profession milestone seems to be sufficient with out extra cost. Recent halftime acts embrace Eminem, Dr. Dre. Snoop Dogg, Kendrick Lamar, and Mary J. Blige in 2022 and The Weeknd, Shakira, and Jennifer Lopez in years prior. Other main names to take the stage embrace Beyoncé, Lady Gaga, Coldplay, Justin Timberlake, Lenny Kravitz, Katy Perry, and Bruce Springsteen.
Who Covers the Super Bowl Halftime Show Costs?
The league doesn’t provide an look charge, however it’s customary for the NFL to cowl bills for the halftime present inside a specified finances. “We do not pay the artists,” an NFL spokesperson advised Forbes in 2016. “We cover expenses and production costs.”
Some performers will even make investments their very own cash to make their time on the sphere as memorable as attainable. Billboard experiences that in 2021, The Weeknd spent $7 million perfecting his personal halftime present.
While Rihanna didn’t use her time on the sphere to announce her ninth album, she did rating herself main factors for one of the beautiful being pregnant reveals on reside TV. “When you become a mom, there’s something that just happens where you feel like you can take on anything and do anything,” she mentioned in a press convention earlier this month, including that turning into a mother helped her face her concern of performing on the Super Bowl. “As scary as that was, because I haven’t been on stage in seven years, there’s something exhilarating about the challenge of it all.”
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