Elon Musk’s X Sues Media Matters Amid Advertising Exodus, Claims Smear Campaign

Elon Musk‘s social media platform X is dragging a media watchdog group to courtroom … claiming Media Matters is engaged in a smear marketing campaign towards him and his firm.

The billionaire adopted up Monday along with his beforehand introduced plans to sue Media Matters in response to a lately revealed story suggesting pro-Nazi ads have been working alongside natural consumer content material … an assertion Elon claims is BS.

According to the lawsuit, obtained by TMZ, Media Matters “knowingly and maliciously manufactured” side-by-side photographs depicting ads subsequent to neo-Nazi and white nationalist posts on his X app, previously Twitter.

X claims Media Matters is driving advertisers from Elon’s platform by passing off the photographs as one thing the standard X consumer would possibly encounter on the app … one thing Musk says is much from true.

What’s extra, X alleges Media Matters went to nice lengths to govern the X algorithm to create conditions the place paid posts from big firms would seem subsequent to racist and incendiary content material.

X says Media Matters then took screenshots of the posts as the premise of a detrimental story … “leaving the false impression that these pairings are anything but what they actually are: manufactured, inorganic, and extraordinarily rare.”

The swimsuit says it is all a part of a wide-ranging smear marketing campaign Media Matters is mounting towards Elon and X … claiming the group is hellbent on driving advertisers away from the platform in an effort to destroy Elon’s firm.

As we reported … Elon introduced Friday plans to file a “thermonuclear” lawsuit towards Media Matters for what he says was a “fraudulent attack” on his app.

There’s plenty of causes Elon’s pissed … together with the very fact the Media Matters report appears to have spurred a mass exodus amongst HUGE firms promoting on X.

Media Matters will not be backing down although … its president, Angelo Carusone, tells TMZ … “This is a frivolous lawsuit meant to bully X’s critics into silence. Media Matters stands behind its reporting and looks forward to winning in court.”