CMG, the corporate main ZENYARA’s occasions, can be spearheading the manufacturing of onsite Coachella experiences they are saying are “unlike anything fans have ever seen.”
Each 12 months we put our lives on maintain to chase the sun-kissed hedonism of Coachella, however for the escapists who really need to expertise one thing new, there’s nothing fairly like ZENYARA.
Nestled within the coronary heart of the Coachella Valley, the posh property is the place daydreams shed their quixotic layers and turn out to be actuality. It’s a 70-acre oasis with sufficient facilities to make even essentially the most seasoned journey influencers swoon. Golf, tennis and basketball courts, lavish sundecks, jet-skiing, a fake white sand seashore—the record goes on.
But whereas its proprietors put the “zen” in ZENYARA, the oldsters at Corso Marketing Group are working to remodel the opulent property into an digital music utopia.
Courtesy of Zenyara/CMG
The strategic artistic company is main all occasions and manufacturing at ZENYARA over each weekends of Coachella 2023, April 14-16 and 21-23. Guests may have entry to unique reveals that includes the elegant sounds of RÜFÜS DU SOL, Tale of Us and Keinemusik, amongst others.
CMG, a companion of Goldenvoice because the inception of Coachella, can even have a big presence on the competition’s resplendent desert grounds. The company is producing adidas’ “Campus Experience” set up to breathe life into the enduring sportswear model’s partnership with Bad Bunny, the primary Latin solo artist to ever headline Coachella.
They’re additionally spearheading the manufacturing of the Heineken House, a haven the place the Coachella devoted can sip gilded suds and dance the times away. Weekend 1’s lineup options an all-vinyl set from Anderson .Paak’s DJ Pee .Wee in addition to performances from an enormous roster of digital and hip-hop stars, like Method Man & Redman, SG Lewis and NGHTMRE.
The programming is “unlike anything fans have ever seen,” in accordance to the corporate’s Founder and CEO, David Corso.
“Our two-decade partnership with Goldenvoice/AEG is one of our most strategic at CMG and every year they continue to push the boundaries of excellence, that means we need to constantly elevate our executions to meet their level of expectation,” Corso mentioned in a press launch shared with EDM.com.
Check out CMG’s full slate of competition weekend programming beneath.
ZENYARA Estate: Festival Weekend 1
- Friday, April 14 – TAO Desert Nights presents Tale of Us that includes Ariel Vromen
- Saturday, April 15 – CMG presents Desert Dreams with RÜFÜS DU SOL and Cassian with companions CMG, Framework, Tequila Don Julio and Heineken Silver and Red Bull
- Sunday, April 16 – CMG and Framework presents Keinemusik, Benji B, Uncle Waffles that includes model companions Tequila Don Julio, Heineken Silver and Red Bull
ZENYARA Estate: Festival Weekend 2
- Friday, April 22 – TAO Desert Nights that includes GORDO produced by CMG
- Saturday Day/Night, April 23 – SHEIN’s ZEUPHORIA with Fisher, Kaytranada, Kitty Ca$h that includes model companions CMG, Tequila Don Julio, Heineken Silver and Red Bull
- Sunday, April 24 – Hot Since ’82, CamelPhat, Francis Mercier, Dennis Cruz with model companions Tequila Don Julio, Heineken Silver and Red Bull
Coachella Valley Music and Arts Festival: Weekend 1 and a pair of
- adidas Campus Experience (particulars to be introduced) – Festival Grounds, produced by CMG
- Heineken House – Festival Grounds, produced by CMG
Courtesy of Zenyara/CMG
Courtesy of Zenyara/CMG
Courtesy of Zenyara/CMG
Discussion about this post