Eva Mendes turned heads on Monday when she shared a collection of playful snaps on Instagram, modeling an outlandish outfit made of dish sponges from her personal cleansing provides model.
At 49, the actress not solely has an intriguing sense of humor however can also be a savvy businesswoman who is aware of tips on how to promote her merchandise with aptitude.
The former Ghost Rider star had her fiery purple locks styled right into a excessive ponytail and sported inexperienced oval sun shades. Her ensemble, as distinctive as it was, got here from her personal cleansing provides model, Skura Style.
To add some glamor to the offbeat apparel, Eva accessorized with an assortment of glistening gold assertion items, together with beaded earrings, a chunky chain choker, a pair of thick bangle bracelets, and a fragile signet ring.
MORE: Eva Mendes reveals plans to help Ryan Gosling’s largest profession second but after absence from Barbie premiere
Eva complemented the entire look with sultry, smoky eye make-up, full with fluttering eyelashes and smudged charcoal eyeliner. She highlighted her cheeks and radiant pores and skin with a beneficiant software of peach blush and accomplished the look with a swipe of shiny pink, matte lipstick.
“Oscar lewk? Met Gala?” she jokingly requested her followers in the caption, including: “Is this what they mean when they say ‘clean fashion’? Ok, not great, but if you can do better I’ll post yours later today. Whatcha got?!”
In a whimsical twist, Eva additionally posted pictures of herself getting her make-up retouched, her chunky necklace transformed right into a headpiece adorning the crown of her ponytail. She additionally posted a photograph of her inspiration behind the outfit and talked about; “My next red carpet lewk. Working on the head wrap. And gloves. What else?”
Back in Spring 2022, Eva obtained an fairness stake in Skrubby Hub LLC, Skura Style’s guardian firm.
Now, as co-owner and model ambassador of Skura, Eva not solely promotes her merchandise but additionally makes use of them in essentially the most uncommon methods, demonstrating her expertise for distinctive advertising.
In a 2022 interview with Just Jared, Eva shared her ardour for Skura Style’s sponges and why she selected to affix the corporate.
MORE: Eva Mendes shares candid ideas on parenting whereas Ryan Gosling is away
MORE: Ryan Gosling reveals how his house life with Eva Mendes and daughters became an ‘avalanche’ earlier than Barbie
She stated: “What sets Skura Style sponges apart is that there’s nothing else like this on the market,” she continued.
“Your average kitchen sponge is dirtier than your toilet! Our sponge has a revolutionary design that tells you when it’s time to replace.”
While she was initially approached to affix Skura through the COVID-19 pandemic, Eva’s creativity and dedication to the model have since made a splash in the business.
Discussion about this post