Following Barbie’s explosive field workplace success, Mattel is prepared to make its iconic toys a part of a cinematic universe.
American Girl, Polly Pocket and the Magic 8 Ball all have movies within the works — however Mattel’s Hot Wheels adaptation, which can be directed by J.J. Abrams and produced by Bad Robot Productions alongside Warner Bros., often is the first to hit the massive display screen.
In July 2023, Robbie Brenner, head of Mattel Films, informed Variety that the motion flick — which is ready to be launched in July 2025 — could have “real characters that you can relate to, that are three-dimensional, that have emotional journeys.”
She continued: “Look at any J.J. Abrams movie. All of his movies have an incredible story and incredible characters. That was something that was important to him — to make a movie that’s not just going to be fun and exciting, but that has real emotion and real stakes to it.”
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