Beyoncé has already dominated the music trade, and now she has her sights set on the hair care enterprise. The Grammy Award winner, 42, formally introduced her new hair care line, Cécred, through Instagram on February 6. Bey posted a cryptic video with house footage from her mother Tina Knowles‘ former salon, Headliners Hair Salon, which is the place Bey labored her first job earlier than changing into a celebrity. “Hair is sacred,” Beyonce wrote within the caption.
The merchandise dropped on February 20, 2024, with Queen Bey saying that her charity, BeyGOOD, would be part of with the model in partnership to launch a scholarship fund. “We are proud to announce the Cécred x BeyGOOD Fund, which will provide financial support to cosmetology students and professional hair stylists within the beauty industry,” an Instagram publish on BeyGOOD’s account learn on Tuesday. “An annual $500,000 will be given in scholarships and salon business grants across five markets, the schools were chosen for their large, diverse community of hair stylists in : Atlanta, Chicago, Houston, Los Angeles and New Jersey.”
Beyoncé beforehand teased her hair care model again in May 2023. She shared a be aware on Instagram that hinted in the direction of the enterprise enterprise. “How many of y’all knew my first job was sweeping hair in my mama’s salon?” Bey wrote. “I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.”
Here is all the things you have to find out about Cécred, the brand new merchandise being bought, and extra.
What Is Cécred?
Cécred is Beyoncé’s first hair care line. The title of the enterprise is pronounced like “sacred,” which explains why Beyoncé stated that “hair is sacred” when she introduced the model. The accent mark on Cécred is seemingly a reference to the singer’s title.
“It has always been a dream of mine to create a hair care line,” Beyoncé stated in a advertising e mail despatched to followers, in accordance with ABC News. “That’s why I’m so proud to share Cécred, which celebrates and honors the wisdom in our hair. I’m excited that you are now part of this community and can help to build an intimate and powerful space where we can share our journeys, our hair secrets and protect all things sacred.”
What Products & Services Will Be Offered By Cécred?
The merchandise being bought by Cécred have been revealed on the model’s launch date of February 20, 2024 — however there could also be extra to come back. According to CNN, a trademark request filed in the summertime of 2022 cleared the corporate for manufacturing of hair care preparations, candles, vitamin dietary supplements, electrical hair styling instruments, combs, hair equipment, pillow circumstances and 4 different items and providers classes.
The silicone free and cruelty free haircare line at present gives the Foundation assortment, together with a Hydrating Shampoo, Clarifying Shampoo & Scalp Scrub, Fermented Rice & Rose Protein Ritual, Moisturizing Deep Conditioner, Nourishing Hair Oil, a Ritual Shaking Vessel, Moisture Sealing Lotion, and Reconstructing Treatment Mask. The merchandise at present run between $20 and $52.00.
Beyonce credit her mom, former hairstylist Tina Knowles, with inspiring the gathering. “I have vivid memories of my mother working as a hairstylist right from our home,” Beyonce informed Essence for an interview revealed February 20. “She built a small salon at the back of our house, and I can recall catching glimpses of her while I watched cartoons or played with my dolls and toys. These moments are etched into every corner of my childhood memories.”
When Is Cécred Launching?
Beyoncé’s hair care line was made out there on Tuesday, February 20. Fans can join e mail updates and store for the newly launched Foundation assortment on the official Cécred web site.
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