In a darkish chapel in Amsterdam, a surreal fusion of beats and beds culminated in a first-of-its-kind occasion dubbed the “Sleep Rave.”
30 attendees, who discovered themselves nestled in cozy beds and surrounded by the light glow of purple lights, had been handled to a woozy eight-hour DJ set by Dutch digital music duo Mr. Belt & Wezol.
In partnership with tech large Samsung, the occasion at Hotel Arena was designed to find how the attendees’ state of relaxation was impacted by the stream of sure sounds. Participants had their relaxation tracked by way of the corporate’s Galaxy Watch 6 wearable tech.
Dutch Cowboys/Laura Jenny
The “Sleep Rave” served as a precursor to the extra energetic Amsterdam Dance Event, setting a serene atmosphere full with lavender mocktails. Conversations centered round sleep, shedding gentle on our nocturnal habits and the tech that tracks them.
The occasion additionally included useful discourse led by Dr. Els van der Helm, an acclaimed neuroscientist and sleep skilled who has consulted with Spotify on the topic, amongst different high-profile manufacturers.
Meanwhile, as Dutch Cowboys studies, Mr. Belt & Wezol described their set as “Dory-fied music,” as if to explain it as Ellen DeGeneres’ floaty and eccentric character from Finding Nemo. Following the experiment, warbling fowl calls nudged the ravers awake as organizers allowed them a peek at their sleep knowledge harvested by the smartwatch.
Dutch Cowboys/Laura Jenny
Dr. van der Helm remarked on the outstanding position music performs within the sleep rituals of Gen-Z and Millennials within the Netherlands, illuminating the potential for an alliance between digital music and sleep science. On October twenty ninth, he and Mr. Belt & Wezol will launch an optimized 90-minute set for sleep based mostly across the findings of the Amsterdam examine.
“With this ‘Sleep Rave,’ Samsung wants to make people aware of the importance of sleep and show how the Samsung Galaxy Watch 6 can help gain insight into sleep patterns,” mentioned Carlijn Prins, Digital Marketing Communication Specialist at Samsung Electronics. “Based on these insights, people can work more specifically on their health, both during the day and at night.”
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